WendyWoods.2017S-.做好事的商業利益.；TED演讲稿

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WendyWoods_2017S-_做好事的商業利益_
A few years ago, all the developed countries in the world -- the wealthier ones -- and all of the charities together donated about 200 billion dollars to developing countries in the world -- the ones that bear most of the burden ,	幾年前, 世界上所有的已開發國家── 較富裕的國家── 以及所有的慈善團體共捐贈了約兩千億美元給世界上的開發中國家── 這些國家承受大部分重擔,
charities:n.慈善机构;宽大(charity的复数); donated:v.捐赠,赠送;献(血);捐献(器官);(donate的过去分词和过去式) burden:n.负担;责任;船的载货量;v.使负担;烦扰;装货于;
the heaviest burden of the world's biggest problems: poverty , hunger, climate change and inequality.	是世界上最大的問題所產生的最重擔子: 貧困、饑荒、氣候變遷,及不平等。
poverty:n.贫困;困难;缺少;低劣;
That same year, businesses invested in those same countries 3.7 trillion dollars.	同一年, 企業投資了 3.7 兆美元在那些國家。
invested:v.投资;投入;(invest的过去分词和过去式) trillion:n.[数]万亿;adj.万亿的;num.[数]万亿;
Now, I get to travel a lot in my work and I'm privileged to see the amazing things that NGOs and some governments are doing with some of that 200 billion dollars: helping malnourished children or families that don't have access to clean water, children who wouldn't be educated otherwise.	我的工作常常需要旅行, 我有幸可以看到非政府組織和一些政府, 用那兩千萬美元做出了不起的事: 協助營養不良的孩童, 或是無法取得乾淨水源的家庭, 或本來沒機會受教育的孩童。
privileged:adj.有特权的; v.给予特权; (privilege的过去式和过去分词) malnourished:adj.营养不良的;营养失调的;
But it's not enough because the biggest problems in our world need trillions not just billions.	但這樣並不夠, 因為世界上最大的問題需要用到數兆美元, 不只是幾億美元。
trillions:n.[数]万亿;adj.万亿的;num.[数]万亿;
So if we're going to make lasting and significant progress in the big challenges in our world, we need business, both the companies and the investors, to drive the solutions.	對於世界上最大的挑戰, 如果我們想要有持久且顯著的進展, 我們需要企業, 包括公司以及投資者, 由他們來驅動解決方案。
significant:adj.重大的;有效的;有意义的;值得注意的;意味深长的;n.象征;有意义的事物;
So let's talk about what business should do.	我們來談談企業應該做什麼。
And when I say that, you probably think that I'm going to talk about corporate philanthropy or corporate social responsibility.	我說那句話時, 你可能在想,我要談企業慈善行為, 或企業社會責任（CSR）。
corporate:adj.公司的;组成公司(或团体)的;法人的;社团的; philanthropy:n.博爱,慈善;慈善事业;
CSR is the norm today, and it's very useful.	CSR 是現今的標準, 它非常有用。
norm:n.规范;标准;定额;常态;v.规范;规定;
It provides a route for corporate generosity and that generosity is important to many corporations ' employees and customers.	它為企業慷慨行為提供了一條路徑, 慷慨行為是很重要的, 對許多企業的員工而言是如此, 對客戶亦是如此。
route:n.路线;路途;固定线路;途径;v.按某路线发送; generosity:n.慷慨,大方;宽宏大量; corporations:n.[贸易]公司,[经]企业(corporation的复数形式);
But you know what?	但你們知道嗎？
It's just not big enough, or strong enough, or durable enough to drive solutions to the biggest problems in our world today because it's incremental cost.	這不夠大, 不夠強, 不夠耐, 因此無法針對現今世界上最大的問題來驅動解決方案, 因為它是增支成本。
durable:adj.耐用的;耐久的;长期的;长久的;n.耐久品; incremental:adj.增加的,增值的;
Even when business is booming ,	即使在商業景氣的時候,
booming:adj.兴旺的,繁荣的;大受欢迎的;v.兴旺(boom的现在分词);发出隆隆声;
CSR just isn't designed to scale .	CSR 就不是設計來擴展用的。
scale:n.规模;比例;鳞;刻度;天平;数值范围;v.衡量;攀登;剥落;生水垢;
And then of course in a downturn , it's one of the first programs to be cut.	當然,在經濟衰退時, 它就是最先被刪減的方案之一。
downturn:n.衰退(经济方面);低迷时期;
So no,	所以,不,
CSR -- corporate social responsibility -- isn't the answer, but TSI -- total societal impact , is.	CSR── 企業社會責任── 並不是答案。但,TSI── 總社會影響力,就是答案。
societal:adj.社会的; impact:n.影响;效果;碰撞;冲击力;v.挤入,压紧;撞击;对…产生影响;
TSI is the sum of all of the ways business can affect society by doing the real work: thinking about their supply chains, working on their product design and manufacturing processes and their distribution .	TSI 就是把企業能夠影響社會的所有方式加總在一起, 透過實際的工作: 思考它們的供應鏈、致力於它們的產品設計及製程, 以及它們的銷售。
manufacturing:n.制造业;工业;v.制造;生产(manufacture的现在分词); processes:n.过程; v.处理(process的第三人称单数形式); distribution:n.分布;分配;分发;分销;
The real work of business, when done with innovation , can actually create core business benefits for the company and it can solve the meaningful problems in our world today.	企業的實際工作, 如果在進行時能有所創新, 就能真的為公司創造出商業利益, 且能解決現今世界上有意義的問題。
innovation:n.创新,革新;新方法; core:n.核心;要点;果心;[计]磁心;vt.挖...的核; meaningful:adj.严肃的;重要的;重大的;意味深长的;
So what does TSI look like?	所以,TSI 是什麼樣子的？
Focusing on TSI means incorporating social and environmental considerations .	把焦點放在 TSI 上, 意味著將社會與環境考量合併起來。
incorporating:v.将…包括在内;包含;吸收;使并入;注册成立;(incorporate的现在分词) considerations:n.考虑;注意事项(consideration的复数形式);体贴;
And you know what?	你們知道嗎？
It's something that isn't completely new.	它並不是全新的東西。
It's been thought about for a while .	它已經被考慮一陣子了。
for a while:adv.片刻;暂时;一会儿;一时;
But the hard part is that corporations almost exclusively still think about something called TSR: total shareholder returns.	但難的部分在於, 企業幾乎都仍然只會想著所謂的 TSR: 股東總報酬。
exclusively:adv.唯一地;专有地;排外地; shareholder:n.股东;股票持有人;
But TSI -- total societal impact -- needs to stand alongside TSR as an important and valid driver of corporate strategy and corporate decision-making .	但 TSI ── 總社會影響力── 得要和 TSR 並肩而行, 成為重要且有效的驅動因子,
valid:adj.有效的;有根据的;合法的;正当的; strategy:n.策略;行动计划;部署;战略; decision-making:n.决策;
And we've got the data to show you why and how.	我們有資料給各位看, 讓各位了解其原因以及方法。
Some companies are already making this happen.	有些公司已經做到了。
They're beginning to make it happen.	他們開始在進行。
So let me tell you the story about Mars .	讓我告訴各位美商瑪氏食品的故事。
Mars:n.火星
Mars is the sixth-largest private company in the United States.	瑪氏食品是美國第六大的私人公司。
private company:n.[商]私营企业; United:adj.联合的; v.联合,团结; (unite的过去分词和过去式)
If you're like me, they make some important products, like coffee and chocolate.	如果你跟我很像, 他們做了一些重要的產品, 比如咖啡和巧克力。
So not surprisingly , one of their most important ingredients is cocoa.	所以不意外他們最重要的原料之一就是可可粉。
surprisingly:adv.令人惊讶地;出乎意料地 ingredients:n.成分;(尤指烹饪)原料;(成功的)要素;(ingredient的复数)
And some of their competitors are actually really worried about the sustainability and the availability of cocoa supplies.	他們的一些競爭對手真的很擔心可可粉供應的永續性和可得性。
sustainability:n.持续性;永续性;能维持性; availability:n.可用性;有效性;实用性;
But not Mars.	但瑪氏食品不擔心,
They're confident in the stable supply of that crop for the long term.	他們對那作物的長期穩定供應很有信心。
confident:adj.自信的;确信的; stable:n.马厩;牛棚;adj.稳定的;牢固的;坚定的;vi.被关在马厩;赶入马房;
And why is that?	為什麼？
It's because they partner with NGOs around the world that are working with small shareholder farmers.	因為他們和世界各地的非政府組織合夥, 這些組織和小農合作。
And those certification agency's NGOs are working to help farmers improve crop yields , they're making sure that they get a fair, premium , livable wage and they're helping them address any human rights potential issues in supply chains,	而那些認證的非政府組織致力於協助農夫改善作物產量, 他們會確保農夫能得到公平、高價、夠生活的薪資, 他們也協助農夫處理在供應鏈中任何與人權相關的潛在議題,
certification:n.证明,保证;检定; improve:v.改进;改善; yields:n.生产量,投资效益(yield的复数形式); v.[经]生产; premium:n.额外费用;奖金;保险费;(商)溢价;adj.高价的;优质的; livable:adj.适于居住的;生活过得有价值的; wage:v.发动;n.(通常指按周领的)工资; potential:n.潜能;可能性;[电]电势;adj.潜在的;可能的;势的; issues:n.重要议题;争论的问题;v.宣布;公布;发出;(issue的第三人称单数和复数)
and they're helping minimize the effects on the environment, like deforestation .	他們也協助將環境的影響降到最低, 比如森林砍伐的影響。
minimize:v.使减少到最低限度;降低;贬低;使显得不重要; deforestation:n.采伐森林;森林开伐;
Mars is on a path to 100 percent certified cocoa, so this is a good program for farming communities , it's a good program for the environment, and it's a good program for Mars, who has solved a significant risk in their supply chain .	瑪氏食品正在朝向 100% 使用認證可可粉邁進, 對於農業社區而言, 這是一個很好的專案, 對環境而言,這是一個很好的專案, 對瑪氏食品而言, 這是一個很好的專案, 瑪氏食品解決了其供應鏈中的一個大風險。
certified:adj.被证明了的; v.(尤指书面)证明,证实; (certify的过去式和过去分词) communities:n.社区;社会;团体;共有(community的复数) supply chain:n.供应链;
But now let's get to the data, because it's actually really awesome .	但,現在,我們來看看資料, 因為它其實很了得。
awesome:adj.令人敬畏的;使人畏惧的;可怕的;极好的;
And let me explain exactly what the data points I'm going to talk about are.	讓我解釋一下,我等等要談的資料點到底是什麼。
When analysts and financial people look at companies, they think about a lot of different statistics .	當分析師和金融人員在研究公司時, 他們會想著很多不同的統計數字。
analysts:n.分析师;分析家;[分化]分析员(analyst的复数); financial:adj.金融的;财政的,财务的; statistics:n.统计数字;统计资料;统计学;(statistic的复数)
I want to talk about two of the most important ones.	我想要談其中最重要的兩項。
I'm going to talk about the overall value of a company -- it's valuation -- and I'm going to talk about its margin .	我要談談公司的整體價值── 它的估價── 然後我要談談它的利潤。
overall:v.全部; n.外套; adj.全面的; valuation:n.评价,估价;计算; margin:n.边缘;利润,余裕;页边的空白;v.加边于;加旁注于;
Basically the difference between all of its earnings and all of its costs.	基本上,就是它所有的收入減去它所有的成本。
Basically:adv.主要地,基本上; earnings:n.收益;收入;利润;赢利;
So in our study, we looked at oil and gas companies, and the oil and gas companies that are performing most strongly on TSI -- total societal impact -- see a 19 percent premium on their valuation.	在我們的研究中, 我們研究的是石油天然氣公司, 而這些公司當中, 在 TSI ──總社會影響力──方面表現最出色的, 在公司的估價上會增加 19%。
performing:adj.表演的;演奏的;v.做;执行;演出;运转(perform的现在分词)
19 percent.	19%。
When they do really well on things like minimizing the impact of their company on the environment and water, and when they have very strong occupational health and safety programs.	當他們在比如將公司對於環境和水的影響減到最低這些方面做得很好時, 以及當他們有非常強力的職業健康和安全計畫時,
minimizing:v.使减少到最低限度;降低;贬低;使显得不重要;(minimize的现在分词) occupational:adj.职业的;占领的;
And when they also add in strong employee training programs, they get a 3.4 percentage point premium on their margins .	以及當他們也納入強力的員工訓練計畫時, 他們在利潤上會增加 3.4%。
percentage:n.百分比;百分率;利润的分成;提成; margins:n.边缘; v.给…镶边; (margin的复数)
But what about other industries?	但其他產業呢？
Biopharmaceutical companies that are the strongest performers on TSI see a 12 percent premium on their valuation.	在 TSI 有出色表現的生物製藥公司, 在估價上會增加 12%。
Biopharmaceutical:adj.生物制药学(biopharmaceutics的变形);
And then if they're best at expanded access to medicines -- making medicines available for the people who need them -- they see a 6.7 percentage point premium on their growth margins.	如果他們在拓展藥品的取得上做得最好── 讓需要藥品的人能取得藥品── 他們的利潤就會增加 6.7%。
expanded:adj.扩充的;展开的;vt.扩大(expand的过去式);
For the retail banks that are strongest on TSI, they see a three percentage point premium on their valuation, and then for those that differentially provide financial inclusion --	至於 TSI 最強的零售銀行, 他們的估價會增加 3%, 若銀行明顯提供普惠金融──
retail:vt.零售;转述;vi.零售;n.零售;adv.以零售方式;adj.零售的; differentially:adv.区别地; inclusion:n.包含;内含物;
access to financial products for people who need it -- they see a 0.5 percentage point premium in their net income margin.	讓需要金融產品的人能取得金融產品── 他們的淨利會增加 0.5%。
Now, these numbers for banks may not seem very big, but in highly competitive industries, even really small differences in margin matter a lot.	對銀行來說,這些數字似乎不大, 但在競爭極激烈的產業中, 即使是很小的利潤差異也相當重要。
highly:adv.高度地;非常;非常赞许地; competitive:adj.竞争的;比赛的;求胜心切的;
Now, what about those consumer goods companies -- the ones who make those products we love like coffee and chocolate?	那消費品公司呢？做像咖啡和巧克力這些我們喜愛的產品的公司呢？
consumer goods:n.消费品;
Consumer goods companies that perform best on total societal impact see an 11 percent valuation premium.	在 TSI 方面有最佳表現的消費品公司, 估價會增加 11%。
And then if they do those smart things with their supply chain -- inclusive and responsibly sourcing their product -- they see a 4.8 percentage point premium on their growth margins.	如果他們能用他們的供應鏈來做聰明的事── 負責任地取得他們的產品── 他們的利潤會增加 4.8%。
inclusive:adj.包括的,包含的; responsibly:adv.负责地,可信赖地; sourcing:v.(从…)获得;(source的现在分词)
These numbers are significant.	這些數字都很顯著。
We've long known that things like fundamental financials , growth rates and financial risks are key drivers of valuation, but this rigorous analysis shows that social and environmental factors -- total societal impact measures -- are also linked to valuations and margins.	長久以來我們都知道, 包括像基礎財務指標、成長率,及財務風險, 都是估價的關鍵驅動因子, 但這項嚴密的分析顯示, 社會和環境因子── 總社會影響力測量值── 也和估價及利潤有關。
fundamental:n.基础; adj.十分重大的; financials:n.金融;财务; rigorous:adj.严格的,严厉的;严密的;严酷的; analysis:n.分析;分解;验定; factors:n.因素(factor的复数); v.做代理商; valuations:[经管]估价;定价(valuation的复数);
Wow.	哇！
All else equal -- we didn't confuse the analysis with anything.	所有其他條件相同時── 我們不會把這項分析和任何東西搞混。
confuse:v.混同;使迷惑;使糊涂;使更难于理解;
All else being equal, companies that perform strongly on social and environmental areas achieve higher margins and higher valuations.	所有其他條件相同時, 在社會與環境領域表現出色的公司會達到比較高的利潤, 以及比較高的估價。
Now, I do understand that companies are under a lot of short-term earnings pressures.	我確實了解, 公司會受到許多短期獲利的壓力。
short-term:adj.短期的;
But fortunately , the investors who create some of this pressure are actually more and more themselves starting to think longer-term and starting to think with this TSI lens .	但,幸運的是, 這些壓力有部分是由投資者所造成, 而這些投資者自己也開始做更長遠的思考, 開始從 TSI 的角度思考。
fortunately:adv.幸运地; lens:n.透镜,镜头;晶状体;隐形眼镜;汽车的灯玻璃;v.给…摄影;
In our conversations and surveys with investors, 75 percent of them say they expect to see improved revenues and improved operating efficiency for companies that are thinking with a TSI lens.	在我們針對投資者所做的對談以及調查中, 75% 的投資者說, 他們預期收入會增加, 營運效率上會有所改善, 只要公司能從 TSI 角度思考。
surveys:n.调查(survey的复数); improved:adj.改良的:v.改进:改善(improve的过去分词和过去式) revenues:n.[会计]收入;税收;[会计]收益;营业收入(revenue的复数形式); efficiency:n.效率;效能;功效;
And they're actually starting to incorporate this in their own investing behavior.	他們其實已經開始將之整合到他們自己的投資行為中。
incorporate:vt.包含,吸收; vi.合并; adj.合并的; investing:v.投资;投入(时间、精力等);(invest的现在分词)
Last year, 23 trillion in global assets were in the category of socially responsible investing.	去年, 全球資產中有 23 兆是屬於對社會負責的投資類別。
global:adj.全球的;总体的;球形的; assets:n.资产;宝贵的人材;(一项)财物;资产;(asset的名词复数) category:n.种类,分类;[数]范畴; responsible:adj.负责的,可靠的;有责任的;
Now, that's five billion over just the last two years.	也就是說,僅僅在過去兩年就有 50 億。
And it represents a quarter of the total global assets managed in the world.	且它代表全世界受管理的全球總資產的四分之一。
represents:v.代表;维护…的利益;相当于;(represent的第三人称单数)
I know that some of you may be cringing a little bit right now.	我知道,在座有些人現在可能有一點畏縮。
cringing:n.奉承(的);adj.谄媚(的);
Because in my decades of strategy consulting with businesses and NGOs and governments around the world,	因為,數十年來,我身為策略顧問, 提供全世界的企業、非政府組織, 以及政府諮詢,根據這些經驗,
consulting:adj.咨询的,商议的;v.咨询,请教;商议;(consult的现在分词形式)
I find that many businesspeople are hesitant to talk or even sometimes think about the business benefits of doing good.	我發現,許多商業人士很猶豫談論或甚至只是思考做好事帶來的商業利益。
businesspeople:商人; hesitant:adj.迟疑的;踌躇的;犹豫不定的;
They somehow think it's going to negate the value of the benefits they're creating for society.	不知怎麼的, 他們認為這麼做會否定他們為社會所創造之利益的價值。
somehow:adv.以某种方法;莫名其妙地; negate:vt.否定;取消;使无效;vi.否定;否认;无效;n.对立面;反面;
Or that they'll be perceived as heartless or even mercenary .	或者,他們會被認為是無情或甚至在從中圖利。
perceived:v.注意到;意识到;将…视为;认为;(perceive的过去式和过去分词) heartless:adj.无情的;无勇气的; mercenary:adj.雇佣的;唯利是图的;n.雇佣兵;唯利是图者;
But we really do need to think differently.	但我們真的需要用不同的方式思考。
We need to think differently because the only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions.	我們需要用不同的方式思考, 因為,對於我們時代的挑戰性問題, 只有一種方式能帶來真正的進步, 那就是由企業來推動解決方案。
substantial:adj.大量的;实质的;内容充实的;n.本质;重要材料;
The job of business is to meet customer needs and to do so profitably .	企業的工作是要滿足客戶的需求, 且以能獲利的方式來做這件事。
profitably:adv.有利地;有益地;
They need to to survive.	企業需要生存。
So one of the best ways for businesses to help ensure their own growth, their own longevity , is to meet some of the hardest challenges in our society and to do so profitably.	能協助企業確保自身成長、活得長久的最佳方式之一, 就是要去面對我們社會中最困難的一些挑戰, 且以能獲利的方式來做這件事。
ensure:vt.保证,确保;使安全; longevity:n.长寿,长命;寿命;
And when they do that innovatively , when they do that ethically , responsibly, incredibly , they should be proud.	當企業這麼做時, 若能採用創新的方式、道德的方式、負責的方式、了不起的方式, 它們應該感到驕傲。
innovatively:创新地;独创性地; ethically:adv.伦理上; incredibly:adv.难以置信地;非常地;
But if you still aren't sure about this, let's talk about a few more examples.	但如果你仍然覺得不太確定, 我們再來談幾個例子。
What if you're a technology company and you're trying to grow your platform and you're trying to grow your customers?	如果你是一間科技公司, 如果你在試著讓你的平台成長, 試著讓你的客戶成長,要如何做？
What if:如果…怎么办? technology:n.技术;工艺;术语; platform:n.平台; v.把…放在台上[放在高处;
Like, Airbnb .	以民宿出租網站 Airbnb 為例。
Airbnb:寻找奇居;爱本卜(一个网站);
Airbnb has a portfolio of total societal impact activities.	Airbnb 有一個總社會影響的計畫組合。
portfolio:n.公文包;文件夹;证券投资组合;部长职务;
They're all spot-on their core business.	他們都針對其核心事業。
spot-on:adj.准确的;恰好的;adv.准确地;恰好地;
In one initiative , they're helping enable their community to provide housing for free to those in disaster : crisis survivors and relief workers.	在一項計畫中, 他們協助讓他們的社區能夠免費提供住房給受災戶: 危機倖存者以及救災工作人員。
initiative:n.倡议;主动性;积极性;主动权;adj.起始的; enable:v.使能够;使有机会;使成为可能;使可行; community:n.社区;[生态]群落;共同体;团体; disaster:n.灾难,灾祸;不幸; crisis:n.危机;危险期;决定性时刻;adj.危机的;用于处理危机的; relief:n.救济;减轻,解除;安慰;浮雕;
In another effort on their part, they're actually helping and working with NGOs to ensure that people can provide housing for free for refugees .	他們還做了一項努力, 他們真的去協助非政府組織,與其合作, 來確保人們能夠免費提供住房給難民。
refugees:n.避难者;逃亡者;难民;(refugee的复数)
Now, what I love about this program is that I don't think most people would've figured out how to express their generosity and open their homes for those in such dire need --	對這項專案,我最喜歡的一點在於我不認為大部分人想得出要如何表達他們的慷慨, 並開放他們的家給那些有迫切需求的人──
express:v.表达; adj.特快的; n.特快列车; v.使用快速服务; dire:adj.可怕的;悲惨的;极端的;
certainly not so quickly or so easily or efficiently -- without this innovation by Airbnb.	肯定無法如此快速、簡單,或有效地做到── 沒有 Airbnb 的創新, 就無法做到這樣。
efficiently:adv.有效地;效率高地(efficient的副词形式);
But at the same time , this is core to their corporate strategy and core to their growth because they grow by increasing the number of hosts and guests using their platform.	但,同時, 這是他們公司策略的精髓, 以及成長的核心, 因為他們成長的方式是
at the same time:同时;另一方面;与此同时; hosts:n.主人; v.主办,主持(活动); (host的第三人称单数和复数)
But if they'd only been thinking exclusively about the return side of things,	但如果他們一心只想著事情的報酬面,
I'm not sure they would have ever figured out this route to growth, because they're not charging transaction fees.	我不確定他們是否有可能想出這條成長路線, 因為他們並沒有收取交易費用。
transaction:n.处理;业务;办理;
So it's a pretty exciting way, when they were thinking about how to bring their capabilities to a need in society and at the same time drive their own growth.	所以,這方式很讓人興奮, 他們想著要如何將他們的能力帶給社會上的需求, 同時還要帶動他們自己的成長。
But what if you're trying to find new customer segments ?	但如果你想要找到新的客戶群呢？
segments:n.片段; v.把…分割成段;
Let's move to South Africa, and let's talk about Standard Bank.	我們移師到南非, 來談談那裡的標準銀行（Standard Bank）。
Standard:n.标准;水准;旗;度量衡标准;adj.标准的;合规格的;公认为优秀的;
In South Africa, the government has a regulation that requires all banks to donate 0.2 percent of their profits to small and medium black-owned enterprises.	在南非, 政府有一項規定, 所有銀行都要捐出利潤的 0.2% 給黑人所擁有的中小型企業。
regulation:n.规则;法规;控制;规章制度;adj.规定的;必须穿戴的;必须使用的; profits:n.利润; v.获益; (profit的第三人称单数和复数) medium:n.(传播信息的)媒介;手段;工具;方法;adj.中等的;中号的; black-owned:黑人老板所有;黑人开的;
And many banks just donate this to the entrepreneurs , but Standard Bank thought creatively .	很多銀行就把這筆錢捐給企業家, 但標準銀行的想法很有創意。
entrepreneurs:n.企业家;(entrepreneur的复数) creatively:adv.创造性地;有创造力地;
And what they did is they took those funds and they invested them in an independent trust, and they used that trust to fund loans to these black entrepreneurs.	他們的做法是,把這筆資金投資到獨立信託, 再用那信託提供貸款來資助黑人企業家。
funds:n.[会计]资金,现金(fund的复数);基金;v.资助(fund的三单形式);提供资金; independent:adj.独立的; n.无党派议员(或候选人等);
This is a highly leveraged model.	這是個成效很高的模型。
leveraged:adj.杠杆的; v.举债经营; (leverage的过去式和过去分词);
They can support a lot more entrepreneurs with capital, and because their success is completely intertwined with the success of the entrepreneurs, they're actually also using the fund to provide technical assistance.	他們能支助更多企業家他們需要的資本, 而且,因為他們的成功完完全全和企業家的成功交織在一起, 他們也會用那筆資金來提供技術協助。
intertwined:adj.缠绕的;错综复杂的;v.使缠结,缠绕(intertwine的过去式); technical:adj.工艺的,科技的;技术上的;专门的;
More entrepreneurs supported, more people and communities being lifted out of poverty.	更多企業家得到支援, 更多人民及社區得以脫離貧困。
And it's successful for Standard Bank.	對標準銀行而言,也是種成功。
So successful that they're actually working on expanding this program to other areas in their portfolio.	他們成功的程度到了他們已經開始拓展這個計畫到他們投資組合的其他部分。
expanding:v.扩大,增加,增强细谈;详述;(expand的现在分词)
It's not like we haven't been trying to solve the problems in our world for a long time.	長久以來,我們並不是沒有嘗試過要解決世界上的問題。
We have, and they're still here.	我們試過了,但問題仍然在。
We're making progress, but it's not far enough, or fast enough, or universal enough.	我們有所進展, 但進展得不夠遠, 也不夠快, 且不夠普及。
universal:adj.普遍的;全体的;全世界的;共同的;
We need to flip our thinking.	我們得要翻轉我們的思考。
flip:n.浏览;空翻;轻抛;捻掷;v.迅速翻动;按(开关);按(按钮);开(或关)(机器等);
We need to have business -- both companies and investors -- bring creative, innovative corporate strategy and capital to solving the biggest problems in our world.	我們得要讓企業── 包括公司以及投資者── 帶來有創意且創新的公司策略及資本, 來解決我們世界上最大的問題。
And when they do that innovatively, and when they do that with all of their thinking and all of their strategy and all of their capital, and they're creating both total shareholder returns and total societal impact, we know that we will solve those problems, both profitably and generously .	當它們用創新的方式這麼做時, 當它們投入它們的所有思考、所有策略, 以及所有資本來這麼做時, 且它們能同時創造股東總報酬以及總社會影響力時, 我們就會知道, 我們能解決那些問題, 以能獲利又慷慨的方式做到。
generously:adv.慷慨地;宽大地;丰盛地;
Thank you.	謝謝。
(Applause)	（掌聲）

WendyWoods_2017S-_做好事的商業利益_