|
|
SebastianWernicke_2010A-_谎言，_关于tedtalks的_超级谎言和统计数据_
|
| If you go on the TED website, you can currently find there over a full week of TED Talk videos, over 1.3 million words of transcripts and millions of user ratings . |
如果你去TED的网站 你会发现 整整一周TED讲座的视频 超过一百三十万字 的讲稿 以及数以百万计的用户评分 |
|
currently:adv.当前;一般地; transcripts:n.成绩单; v.转录; ratings:n.评级;等级(rating的复数形式);
|
| And that's a huge amount of data. |
那么,这可以说是海量的数据 |
| And it got me wondering: |
于是我就开始思考 |
| If you took all this data and put it through statistical analysis , could you reverse engineer a TED Talk? |
如果我们对这些数据 进行统计分析 有没有可能通过逆向工程制作出一个TED演讲？ |
|
statistical:adj.统计的;统计学的; analysis:n.分析;分解;验定; reverse:n.反面; v.颠倒; adj.相反的;
|
| Could you create the ultimate TED Talk? |
我们能不能创造出 所谓的终极TED演讲？ |
|
ultimate:adj.最终的;极限的;根本的;n.终极;根本;基本原则;
|
| (Applause) |
（掌声） |
| And also, could you create the worst possible TED Talk that they would still let you get away with ? |
此外,我们能不能创造出 最烂的TED演讲 并能侥幸逃脱？ |
|
get away with:侥幸成功,侥幸逃脱;
|
| To find this out, I looked at three things. |
为了得到答案,我关注了三个方面 |
| I looked at the topic that you should choose. |
我看了看应该选择什么样的命题 |
| I looked at how you should deliver it and the visuals onstage . |
还看了要用怎样的方式将这个演讲传达给观众 以及你的视觉辅助工具 |
|
visuals:n.图形部分;外观改装;可视教具(visual的复数); onstage:adj.台上的;台上演出的;adv.上台;上场;
|
| Now, with the topic -- there's a whole range of topics you can choose, but you should choose wisely, because your topic strongly correlates with how users will react to your Talk. |
你可以选择的命题范围很广, 但是你要很明智的去选 因为你选择的题目 将紧密关系到观众很如何看待你的演讲 |
|
correlates:相关; react:v.起反应;回应;(对食物等)有不良反应,过敏;起化学反应;
|
| Now, to make this more concrete , let's look at the list of top 10 words that statistically stick out in the most favorite TED Talks and in the least favorite TED Talks. |
更具体一点的说 让我们一起来关注 在最热门以及最冷门的TED讲座中 有突出统计数据的—— 十大经典词汇 |
|
concrete:n.混凝土;adj.混凝土制的;确实的,具体的;vt.用混凝土覆盖 statistically:adv.统计地;统计学上; in the least:一点;丝毫;
|
| So if you came here to talk about how French coffee will spread happiness in our brains, that's a go. |
所以说如果 你想谈论法式咖啡 能如何在我们头脑中散播快乐的话 这绝对是个好题目 |
| (Applause) |
（掌声） |
| Whereas , if you wanted to talk about your project involving oxygen, girls, aircraft -- actually, I would like to hear that talk, but statistics say it's not so good. |
但是,如果你想谈论 一个有关 氧气、女生、飞行器之类的项目 其实我还挺想听这个演讲的 但从统计数据上来看,它就很一般般 |
|
Whereas:conj.然而;鉴于;反之; involving:v.包含;需要;牵涉;牵连;影响;(使)参加;(involve的现在分词) aircraft:n.飞机,航空器; statistics:n.统计数字;统计资料;统计学;(statistic的复数)
|
| Oh, well. |
所以呢 |
| If you generalize this, the most favorite TED Talks are those that feature topics we can connect with, both easily and deeply, such as happiness, our own body, food, emotions . |
如果你延伸这一想法 最热门的TED演讲是 那些能令观众产生共鸣的, 既简单易懂,而又意味深远的话题 譬如:幸福,我们自己的肢体 食物,情感 |
|
generalize:vt.概括;推广;使...一般化;vi.形成概念; emotions:n.强烈的感情;激情;情感;(emotion的复数)
|
| And the more technical topics, such as architecture , materials and, strangely enough, men, those are not good topics to talk about. |
然而,相对技术性的题目 比如说,建筑,材料,和令人奇怪的关于男人的讨论。 这些并不是很受欢迎的主题 |
|
technical:adj.工艺的,科技的;技术上的;专门的; architecture:n.建筑学;建筑风格;建筑式样;架构; strangely:adv.奇怪地;奇妙地;不可思议地;
|
| How should you deliver your Talk? |
那我们应该如何去做演讲呢？ |
| TED is famous for keeping a very sharp eye on the clock, so they're going to hate me for revealing this, because, actually, you should talk as long as they will let you, because the most favorite TED Talks are, on average, over 50 percent longer than the least favorite ones. |
TED有一点很擅长 那就是卡时间 我的以下言论 可能会让他们对我很不爽 因为其实呢,你应该在允许范围内尽可能的多讲 原因是:最受欢迎的那些TED演讲 长度平均比最不受欢迎的演讲 要长百分之五十 |
|
sharp:锋利的,尖的 revealing:adj.暴露的;发人深省的;v.揭示;露出;显示;展示;(reveal的现在分词) as long as:conj.只要;长达;如果;既然;
|
| And this holds true for all ranking lists on TED.com except if you want to have a Talk that's beautiful, inspiring or funny. |
这适用于大多TED.com的榜上的讲座 除非你的讲座被列为 唯美,励志或是风趣 |
|
inspiring:adj.鼓舞人心的;灌输的;v.鼓舞;激发;使感悟;(inspire的现在分词)
|
| Then, you should be brief. But other than that, talk until they drag you off the stage. |
这样的话你应该比较简短。但除此之外, 一直讲到他们把你拖下讲台为止 |
|
drag:v.拖曳;生拉硬拽;拖动;n.拖累;令人厌烦的人;累赘;绊脚石;
|
| (Laughter) |
（笑声） |
| Now, while -- |
现在呢 |
| (Applause) |
（掌声） |
| While you're pushing the clock, there's a few rules to obey . |
当你卡着表漫谈的时候,你要遵守几条规矩 |
|
obey:v.遵守;服从;顺从;
|
| I found these rules out by comparing the statistics of four-word phrases that appear more often in the most favorite TED Talks, as opposed to the least favorite TED Talks. |
我是通过 对最受欢迎和最不受欢迎的TED演讲中经常出现的“四字短语” 的数据进行比较 而得出的结论 |
|
comparing:v.比较;对比;(compare的现在分词) opposed:adj.强烈反对; v.反对(计划、政策等); (oppose的过去分词和过去式)
|
| I'll give you three examples. |
我在这里讲三个例子 |
| First of all , I must, as a speaker, provide a service to the audience and talk about what I will give you, instead of saying what I can't have. |
首先,作为一个讲演者,我必须 为观众提供一种服务,介绍我所能提供的信息 而不是一味提我不能提供的 |
|
First of all:adv.首先;
|
| Secondly, it's imperative that you do not cite the New York Times. |
此外 避免引用纽约时报是很有必要的 |
|
imperative:adj.重要紧急的; n.重要紧急的事; cite:v.引用;援引;引述;提及(原因);n.引文;
|
| (Laughter) |
（笑声） |
| And finally , it's okay for the speaker -- that's the good news -- to fake intellectual capacity . |
最后呢,这是好消息: 演讲人是可以适度伪装博学的 |
|
finally:adv.终于;最终;(用于列举)最后;彻底地; fake:n.假货;骗子;假动作;v.捏造;假装…的样子;adj.伪造的; intellectual:n.知识分子;脑力劳动者;adj.智力的;脑力的;理智的;有才智的; capacity:n.能力;容量;资格,地位;生产力;
|
| If I don't understand something, I can just say, " et cetera , et cetera." |
如果我有不明白的东西,我大抵可以说“等等,等等” |
|
et cetera:na.以及其他;
|
| You'll all stay with me. |
观众们就还都比较信服 |
| It's perfectly fine. |
这都是可以的 |
| (Applause) |
（掌声） |
| Now, let's go to the visuals. |
现在,我们来看视觉辅助工具 |
| The most obvious visual thing on stage is the speaker. |
演讲人本身是最明显的视觉工具 |
|
obvious:adj.明显的;显著的;平淡无奇的;
|
| And analysis shows, if you want to be among the most favorite TED speakers, you should let your hair grow a little bit longer than average, make sure you wear your glasses and be slightly more dressed-up than the average TED speaker. |
分析结果表明,如果你想 步入最受欢迎的演讲者之列的话 你该把头发留得比一般人略长一些 记得戴上眼镜,并且比其他演讲者 穿得更正式一点 |
|
slightly:adv.些微地,轻微地;纤细地;
|
| Slides are okay, though you might consider going for props . |
可以有幻灯,但道具效果往往更好 |
|
props:n.[矿业]支柱;小道具;后盾(prop的复数);v.支撑;维持(prop的三单形式);
|
| And now the most important thing, that is the mood onstage. |
那么现在,最重要的一点 就是你在台上创造的氛围 |
|
mood:n.情绪,语气;心境;气氛;
|
| Color plays a very important role. |
颜色常常扮演很重要的角色 |
| Color closely correlates with the ratings that Talks get on the website. |
颜色是与TED网站上的评分 密切相关的 |
| (Applause) |
（掌声） |
| For example, fascinating Talks contain a statistically high amount of exactly this blue color, much more than the average TED Talk. |
例如:据统计, 相对普通讲座而言 震撼人心的讲座 会包含大量的蓝色基调 |
|
fascinating:adj.极有吸引力的;迷人的;v.深深吸引;迷住;(fascinate的现在分词)
|
| Ingenious TED Talks, much more this green color, et cetera, et cetera. |
创意新颖的TED讲座,则会有更多的绿色 等等,等等 |
|
Ingenious:adj.有独创性的;机灵的,精制的;心灵手巧的;
|
| (Applause) |
（掌声） |
| Now, personally , I think |
我个人认为 |
|
personally:adv.个人;亲自;本人;就本人而言;
|
| I'm not the first one who has done this analysis, but I'll leave this to your good judgment . |
我恐怕不是第一个做过这类分析的人 但是我还要 让诸位自己去判断 |
|
judgment:n.判断;裁判;判决书;辨别力;
|
| So, now it's time to put it all together and design the ultimate TED Talk. |
那么现在,该是把这些综合到一起 来设计出终极的TED演讲的时候了 |
| Now, since this is TED Active, and I learned from my analysis that I should actually give you something, |
不过这里毕竟还是TED Active 我也从我的分析结果中认识到 我到底还是要给大家一些什么 |
| I will not impose the ultimate or worst TED Talk on you, but rather give you a tool to create your own. |
我就不一味对大家强调 所谓终极或是最烂的TED讲座 而是提供给大家创造你自己版本所需的工具 |
|
impose:v.推行;迫使;强制实行;把…强加于;
|
| And I call this tool the TED Pad . |
我称之为TED Pad （影射iPad） |
|
Pad:n.软垫,护垫;便笺本;爪垫;肉掌;v.填充,覆盖,保护;蹑手蹑脚地走;做黑账;
|
| (Laughter) |
(笑声) |
| And the TED Pad is a matrix of 100 specifically selected, highly curated sentences that you can easily piece together to get your own TED Talk. |
TED Pad其实就是一个 由100个精选句式 组成的矩阵 你可以利用它在轻松拼凑出你想要的TED讲座 |
|
matrix:n.[数]矩阵;模型;[生物][地质]基质;母体;子宫;[地质]脉石; specifically:adv.特别地;明确地; highly:adv.高度地;非常;非常赞许地; curated:v.当馆长(curate的过去分词); piece together:拼凑;
|
| You only have to make one decision and that is: Are you going to use the white version for very good TED Talks, about creativity, human genius ? |
你只需要做一个决定 那就是:你要用白色版本 来创造 关于创造力和人类才干的极好的TED演讲 |
|
genius:n.天才;天资;才能,本领;
|
| Or are you going to go with a black version, which will allow you to create really bad TED Talks, mostly about blogs , politics and stuff ? |
还是要用黑色版本 来创作 关于博客,政治那些玩意儿的 极烂的TED演讲 |
|
blogs:n.网志;博客;v.写网志;写博客;(blog的第三人称单数和复数) politics:n.政治;钩心斗角;政治观点;v.(贬)从事政治活动;(politic的第三人称单数) stuff:n.东西:物品:基本特征:v.填满:装满:标本:
|
| So, download it, and have fun with it. |
所以,各位可以去下载下来,并慢慢玩味 |
| Now I hope you enjoy the session . |
希望你们喜欢我的演讲 |
|
session:n.会议;(法庭的)开庭;(议会等的)开会;学期;讲习会;
|
| I hope you enjoy designing your own ultimate and worst possible TED Talks. |
也希望你们今后创作自己最好或最差演讲的过程中 也充满着乐趣 |
| And I hope some of you will be inspired for next year to create this, which I really want to see. |
我更希望你们中的一些人,能够受到鼓舞 并有所创作,我真的很期待听到你们的演讲。 |
|
inspired:adj.受到启发的; v.鼓舞; (inspire的过去分词和过去式)
|
| Thank you very much. |
非常感谢。 |
| (Applause) |
（掌声） |