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PeterHirschberg_2007P-_论电视和互联网_
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| Well, good morning. |
大家早上好 |
| You know, the computer and television both recently turned 60, and today I'd like to talk about their relationship. |
你们都知道 电脑和电视都接近60岁了 而今天我很想跟大家谈谈他们之间的关系 |
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recently:adv.最近;新近;
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| Despite their middle-age , if you've been following the themes of this conference or the entertainment industry, it's pretty clear that one has been picking on the other. |
尽管他们已经到中年了 但如果你读懂这次的主题 在本次讲座或者娱乐工业中 很明显他们中的一个正侵蚀着另外一个 |
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Despite:prep.尽管,不管;n.轻视;憎恨;侮辱; middle-age:中年; conference:n.会议;研讨会;商讨会;体育协会(或联合会)
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| So it's about time that we talked about how the computer ambushed television. |
所以现在是时候我们来谈谈电脑是如何侵蚀着电视的 |
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ambushed:v.伏击;(ambush的过去分词和过去式)
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| Or, why the invention of the atomic bomb unleashed forces that lead to the writers' strike. |
或者 为什么原子弹的发明 带来的压力会导致作家的罢工 |
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atomic:adj.原子的,原子能的;微粒子的; unleashed:v.发泄;突然释放;使爆发(unleash的过去分词和过去式)
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| And it's not just what these are doing to each other, but it's what the audience thinks that really frames this matter. |
这并不是他们相互之间斗争 但这是观众想确实存在的事情 |
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frames:n.[计][电子][通信]帧,[电影]画面;[建][计]框架;眼镜架(frame的复数);
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| To get a sense of this, and it's been a theme we've talked about all week, |
来明白这一点 这是一个星期以来我们一直谈论的事 |
| I recently talked to a bunch of tweeners. |
最近我跟很多中立者谈过 |
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a bunch of:一群;一束;一堆;
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| I wrote on cards, television, radio, MySpace , Internet PC. |
我在卡纸上写着 电视 广播 MySpace 和上网电脑 |
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MySpace:"我的空间",美国在线社交网站名称;
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| And I said, just arrange these, from what's important to you and what's not, and then tell me why. |
然后我说 排列这些词语 根据哪些对你说是重要的 哪些不是 然后解释给我听原因 |
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arrange:v.安排;排列;整理;
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| Let's listen to what happens when they get to the portion of the discussion on television. |
来听听什么事情发生 当他们来到 谈论电视的这一部分 |
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portion:n.部分;(食物的)一份;分担的责任;v.把…分成若干份(或部分);
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| Video: Well, I think it's important but, like, not necessary because you can do a lot of other stuff with your free time than watch programs. |
视频:我觉得这是很重要的 不过不是必须的 因为当你有空的时候 比起看电视 你还有更多的东西要做 |
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stuff:n.东西:物品:基本特征:v.填满:装满:标本:
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| Which is more fun? Internet or TV? |
你觉得哪个更有意思？因特网还是电视？ |
| Internet. |
因特网 |
| I think we, the reasons, one of the reasons we put computer before TV is because nowadays, like, we have TV shows on the computer. |
我想这就是我们为什么把互联网摆在电视前 因为现在 例如 我们可以把电视节目放在电脑里放 |
| Oh, yes. |
噢 是的 |
| And then you can download onto your iPod. |
你也可把它下载到你的iPod |
| Would you like to be the president of a TV network? |
你想不想成为一个电视网的总裁呢？ |
| I wouldn't like it. |
我不想 |
| That would be so stressful . |
那压力太大了 |
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stressful:adj.紧张的;有压力的;
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| No. |
没有 |
| How come? |
为什么这样想呢 |
| Because they're going to lose all their money eventually . |
因为他们最终都会损失很多金钱 |
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eventually:adv.最后,终于;
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| Like the stock market , it goes up and down and stuff. |
就像股票市场一样 他们会升 会跌诸如此类 |
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stock market:股票市场;证券市场;股票交易;
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| I think right now the computers will be at the top and everything will be kind of going down and stuff. |
我想现在电脑是在位置最高 而其每一样东西都会跌这样 |
| Peter Hirshberg: There's been an uneasy relationship between the TV business and the tech business, really ever since they both turned about 30. |
Peter Hirshberg:这就是电视产业 和这个技术产业 真的他们就要快三十岁了 |
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uneasy:adj.担心的;忧虑的;不安的;不稳定的;
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| We go through periods of enthrallment, followed by reactions in boardrooms in the finance community best characterized as, what's the finance term? Ick pooey. |
我们都曾经历沉迷的时代 跟随着在金融团体的会议室中的反应 那个金融的词语能最贴切去形容呢？Ick pooey |
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reactions:n.反应;回应;抗拒;生理反应;副作用(reaction的复数) boardrooms:n.董事会会议室;(boardroom的复数) finance:n.财政,财政学;金融;v.负担经费,供给…经费; community:n.社区;[生态]群落;共同体;团体; characterized:adj.以…为特点的;
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| Let me give you an example of this. The year is 1976, and Warner buys Atari because video games are on the rise. |
让我给你们一些例子。这是1976年 华纳想收购Atari 因为当时视频游戏正处于上升时期 |
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Warner:n.警告者;报警器; Atari:n.雅达利(美国一家电脑游戏机厂商);
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| The next year they march forward and they introduce Qube, the first interactive cable TV system, and the New York Times heralds this as telecommunications moving to the home, convergence , great things are happening. |
接下辖的一年 他们继续向前迈进 他们引入了Qube 这是第一个有线互动电视系统 而纽约时报也报道了它 就好像电子通信进入每家每户一样 融合 伟大的事情正发生着 |
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interactive:adj.合作的;相互影响的;互相配合的;交互式的;n.交互式视频设备; cable:n.电缆; v.打电报; (用锚链,缆索等)系住; heralds:n.先驱;传令官;报信者;vt.通报;预示…的来临; telecommunications:n.电信;电讯; convergence:n.[数]收敛;会聚,集合;
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| Everybody in the East Coast gets in the pictures, |
每一个住在东部海边的人都拍进画面中 |
| Citicorp, Penney, RCA all getting into this big vision. |
花旗 彭尼和美国无线电公司也出现在这个如此巨大的画面中 |
| By the way , this is about when I enter the picture. |
随便来说,这正是我走进时代背景的时候。 |
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By the way:顺便说一下;
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| I'm going to do a summer internship at Time Warner. |
我打算到时代华纳做暑期工 |
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internship:n.实习生;(美)实习期;实习医师职位;
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| That summer I'm all -- I'm at Warner that summer -- |
那个夏天 我基本上都呆在华纳 |
| I'm all excited to work on convergence, and then the bottom falls out. |
我很兴奋能做一些融合的东西 但接下来就垮台了 |
| Doesn't work out too well for them, they lose money. |
运行效果不是很好 他们在亏本 |
| And I had a happy brush with convergence until, kind of, Warner basically has to liquidate the whole thing. |
我很高兴能得到这次聚合的洗礼 知道 华纳虽然根本上清算这件事 |
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basically:adv.主要地,基本上; liquidate:v.清算;变卖;清盘;偿还(债务);消灭;
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| That's when I leave graduate school , and I can't work in New York on kind of entertainment and technology because I have to be exiled to California where the remaining jobs are, almost to the sea, to go to work for Apple Computer. |
之后我毕业离开了学校 但我不能在纽约工作 在这种娱乐和技术下 因为我不得不来到加州 去寻找那里剩余的工作 几乎穿洋过海 最终我到了苹果公司工作 |
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graduate school:研究所,研究院; technology:n.技术;工艺;术语; exiled:v.流放;放逐;(exile的过去分词和过去式)
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| Warner of course, writes off more than 400 million dollars. |
华南因为这次损失了四亿的美金 |
| 400 million dollars, which was real money back in the '70s. |
四亿的美金 在70年代是一个大数目 |
| But they were onto something and they got better at it. |
但他们已经有所成绩 并且越来越好 |
| By the year 2000 the process was perfected. They merged with AOL, and in just four years managed to shed about 200 billion dollars of market capitalization , showing that they'd actually mastered the art |
在2000年他们发展很好。他们并购了AOL 用了4年的时间改进管理 他们赚了2万亿的美金 根据市场走势 他们正确确实掌握这个艺术 |
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process:v.处理;加工;列队行进;n.过程,进行;方法,adj.经过特殊加工(或处理)的; merged:adj.(美俚)结了婚的;v.(使)合并,并入;相融;(merge的过去分词和过去式) capitalization:n.资本化;资本总额;用大写;
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| of applying Moore's Law of successive miniaturization to their balance sheet . |
成功应用了摩尔定律 制造了微型的成功应用了摩尔定律 制造了 他们的微型资产负债表 |
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applying:v.申请,请求;使用;应用;(apply的现在分词) successive:adj.连续的;继承的;依次的;接替的; miniaturization:n.小型化,微型化; balance sheet:资产负债表;
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| (Laughter) |
（笑声） |
| Now, I think that one reason that the media and the entertainment communities , or the media community, is driven so crazy by the tech community is that tech folks talk differently. |
现在,我想媒体和娱乐机构 或者媒体集团做出这样的原因是他们被技术组织驱使得太疯狂了 技术人员谈论的是不同的东西 |
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media:n.媒体;媒质(medium的复数);血管中层;浊塞音;中脉; communities:n.社区;社会;团体;共有(community的复数)
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| You know, for 50 years we've talked about changing the world, about total transformation . |
你知道,这50年来 我们一直在谈论改变世界 这是关于转变的问题 |
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transformation:n.转变;(用于南非)民主改革;
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| For 50 years it's been about hopes and fears and -- and promises of a better world, and I got to thinking, you know, who else talks that way? |
这50年里充满了希望和恐惧 和承诺创造一个更好的世界 我想 你知道 谁会这样说 |
| And the answer is pretty clearly, it's people in religion and in politics . |
答案是非常清楚的 对于那些信仰宗教和从事政治的人说 |
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politics:n.政治;钩心斗角;政治观点;v.(贬)从事政治活动;(politic的第三人称单数)
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| And so I realized that actually the tech world is best understood, not as a business cycle but as a messianic movement. |
我意识到技术的世界是最容易理解的 这不是一个商业循环 而是一个救世运动 |
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messianic:adj.弥赛亚的;救世主似的;
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| We promise something great, we evangelize it, we're going to change the world, it doesn't work out too well, and so we actually go back to the well and start all over again, as the people in New York and L.A. look on in absolute morbid astonishment . |
我们承诺某些伟大的东西,我们传道这些 我们要改变世界 但是结果不是很好 我们只好重新回到起点 再重新开始 就像在纽约和洛杉矶的人一样 看上去绝对的病态惊讶 |
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evangelize:vt.传福音;使信基督教;vi.传福音;传道; morbid:adj.病态的;由病引起的;恐怖的;病变部位的; astonishment:n.惊讶;令人惊讶的事物;
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| But it's this irrational view of things that drives us on to the next thing. |
这个很无理的观点是驱使我们注意到另外一个事物上 |
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irrational:adj.不合理的;无理性的;荒谬的;n.[数]无理数;
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| So, what I'd like to ask, is if the computer is becoming a principal tool of media and entertainment, how did we get here? |
因此 我喜欢去问 如果电脑便成为 媒体和娱乐工具,这是怎样变成这样的？ |
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principal:adj.主要的;资本的;n.首长;校长;资本;当事人;
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| I mean, how did a machine that was built for accounting and artillery morph into media? |
我的意思是 一个本来是为了计算 和改变大炮发射的机器怎会进入到媒体的圈子里？ |
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artillery:n.火炮;大炮;炮队;炮术; morph:n.词态;语素;变体;vt.在屏幕上变换图像;改变;
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| Of course, the first computer was built just after World War II to solve military problems, but things got really interesting just a couple of years later, 1949 with Whirlwind . |
当然 第一部电脑就是建在刚刚二战之后 来解决军队的问题, 但事情却在 几年之后变得有趣 在1949旋风式的速度 |
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military:adj.军事的;军人的;适于战争的;n.军队;军人; Whirlwind:n.旋风;旋风般的快速行动;adj.旋风般的;
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| Built at MIT's Lincoln lab, Jay Forester was building this for the navy but you can't help but see that the creator of this machine had in mind a machine that might actually be a potential media star. |
建设了MIT的林肯试验室,Jay Forester为海军建造了它 但你情不自禁地想象着这个创新的机器会是怎样的呢 一部机器竟然成为了媒体的明日之星 |
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Forester:n.林务官,护林人;森林人,森林居民; navy:n.海军;深蓝色的; potential:n.潜能;可能性;[电]电势;adj.潜在的;可能的;势的;
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| So take a look at what happens when the foremost journalist of early television meets one of the foremost computer pioneers, and the computer begins to express itself. |
接下来我们看看当一个资深的电视界记者 遇上了最早的电脑发展人士 然后电脑开始解释自己 |
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take a look at:看一看;检查; foremost:adj.最重要的;最先的;adv.首先;居于首位地; journalist:n.新闻工作者;报人;记日志者; express:v.表达; adj.特快的; n.特快列车; v.使用快速服务;
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| Video: It's a Whirlwind electronic computer. |
视频:这是一台Whirlwind电子电脑 |
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electronic:adj.电子的;电子器件的;电子设备的;
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| With considerable trepidation we undertake to interview this new machine. |
有着可想而知的恐惧 我们承担采访这台机器的任务 |
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considerable:adj.相当大的;重要的,值得考虑的; trepidation:n.恐惧;惊恐;忧虑;颤抖; undertake:v.承担;从事;负责;承诺; interview:n.接见,采访;面试,面谈;v.采访;接见;对…进行面谈;
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| Hello New York, this is Cambridge . |
你好纽约,这是芝加哥 |
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Cambridge:n.剑桥(英国城市);坎布里奇(美国马萨诸塞州城市);
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| And this is the oscilloscope of the Whirlwind electronic computer. |
而这是Whirlwind电脑的示波器 |
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oscilloscope:n.[电子]示波器;示波镜;
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| Would you like if I used the machine? |
如果我用这台机器 你是否愿意呢？ |
| Yes, of course. But I have an idea, Mr. Forrester. |
那当然。不过我有一个主意,Mr.Forrester |
| Since this computer was made in conjunction with the Office of Naval Research, why don't we switch down to the Pentagon in Washington and let the Navy's research chief, Admiral Bolster , give Whirlwind the workout . |
自从这台电脑制造以后 一直与海军研究所保持协议 为什么不在华盛顿的五角大楼使用它 让海军的研究所所长, 海军将领Bolster 拿出Whirlwind做实验 |
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in conjunction with:连同,共同;与…协力; Naval:adj.海军的;军舰的; Pentagon:n.五角形; Admiral:n.海军上将;舰队司令;旗舰; Bolster:v.改善;加强;n.靠垫;垫枕(长而厚); workout:n.锻炼;练习;试验;
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| Well, Ed, this problem concerns the navy's Viking rocket. |
好,Ed,这个问题主要关心的海军的维京盗火箭 |
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concerns:n.关注; v.使关心(concern的三单形式); Viking:n.维金人,北欧海盗;
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| This rocket goes up 135 miles into the sky. |
这个火箭可以上升到135米的半空中 |
| Now, at the standard rate of fuel consumption , |
现在,我们燃油消费标准 |
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standard rate:标准价格,标准税率; consumption:n.消费;消耗;肺痨;
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| I would like to see the computer trace the flight path of this rocket and see how it can determine , at any instant , say at the end of 40 seconds, the amount of fuel remaining, and the velocity at that set instant. |
我很愿意通过电脑来看火箭的飞行线路 来看看他怎样决定的,在任何时刻 说在最后40秒,剩下燃油的总量 在那瞬间的速率 |
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trace:追溯,追踪 flight path:n.航迹; determine:v.决定;确定;测定;查明;形成;影响;裁决;安排; instant:n.瞬间; adj.立即的; conj.同"assoonas"; velocity:n.[物]速度;
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| Over on the left-hand side you will notice fuel consumption decreasing as the rocket takes off. |
在左手边 你可以看到燃油在火箭升空后一路减少 |
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left-hand:adj.左手的;左侧的; decreasing:v.(使大小、数量等)减少,减小,降低;(decrease的现在分词)
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| And on the right-hand side there's a scale that shows the rocket's velocity. |
在右手边,有一个标杆 可以指示火箭的速度 |
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right-hand:adj.得力的;右手的,用右手的; scale:n.规模;比例;鳞;刻度;天平;数值范围;v.衡量;攀登;剥落;生水垢;
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| The rocket's position is shown by the trajectory that we're now looking at. |
火箭的位置可以通过轨迹来展示 我们现在可以看到 |
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trajectory:n.[物]轨道,轨线;[航][军]弹道;
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| And as it reaches the peak of its trajectory, the velocity, you will notice, has dropped off to a minimum . |
我们看到它到达了他弹道的顶点 速度,你可以注意的到,它变成了一个很小的数字 |
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peak:n.高峰; v.达到高峰; adj.最高度的; minimum:n.最低限度;最小值;最少量;极小量;adj.最低的;最小的;最低限度的;
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| Then as the rocket dives down, velocity picks up again toward a maximum velocity and the rocket hits the ground. |
当火箭向下将多的时候,速度又会增加起来 当火箭掉回到地上 速度是最大的 |
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dives:n.富豪; maximum:n.最大限度;最大量;最高限度;adj.最高的;最多的;最大极限的;
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| How's that? |
这是什么呢？ |
| What about that, Admiral? |
将军,你有什么想法 |
| Looks very good to me. |
看上去真的很不错 |
| And before leaving we would like to show you another kind of mathematical problem that some of the boys have worked out in their spare time in a less serious vein for a Sunday afternoon. |
所以在离开之前 我们想向你们展示另一种 小伙子们解决的数学问题 在某个空闲的时间 一个较为轻松的周日下午 |
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mathematical:adj.数学的,数学上的;精确的; spare:v.节约,吝惜;饶恕;分出,分让;adj.多余的;瘦的;少量的;n.剩余;备用零件; vein:n.血管;叶脉;[地质]岩脉;纹理;翅脉;性情;vt.使成脉络;象脉络般分布于;
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| Thank you very much indeed, Mr. Forrester and the MIT lab. |
实在太感谢你们。Mr.Forrester 和 the MIT实验室 |
| PH: You know, so much was worked out. The first real-time interaction , the video display , pointing a gun. It lead to the micro-computer , but unfortunately it was too pricey for the Navy, and all of this would have been lost if it weren't for a happy coincidence . |
你看,成就这么多。第一时间反应 这个视频展示, 指着一根枪。它只是着一个台微型电脑 不过很不幸 它对于海军来说实在太昂贵了 所有的这些都可能被失去 如果他们不是为了一个和谐的事情一起 |
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real-time:adj.实时的;接到指示立即执行的; interaction:n.[计]交互,相互作用;相互交流;干扰; display:n.显示;炫耀;vt.显示;表现;陈列;vi.[动]作炫耀行为;adj.展览的;陈列用的; micro-computer:微型计算机; unfortunately:adv.不幸地; pricey:adj.高价的,过分昂贵的; coincidence:n.巧合,巧事;同时存在;并存;相同;
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| Enter the atomic bomb. |
原子弹踏上了时代的舞台 |
| We're threatened by the greatest weapon ever, and knowing a good thing when it sees it the Air Force decides it needs the biggest computer ever to protect us. |
现在我们已经被这个威力无限的武器威胁着 但当初出现的时候 我们知道这是一件好的事物 空军决定了它需要最强大的电脑来保护我们 |
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Air Force:n.空军;
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| They adapt Whirlwind to a massive air defense system, deploy it all across the frozen north and spend nearly three times as much on this computer as was spent on the Manhattan Project building the A-Bomb in the first place . |
它适用于Whirlwind的巨大防空系统 将它部署在天寒地冻的北方 在这台电脑上花费了将近三倍的 花在整个曼哈顿计划上的金钱 在第一个地点建造A-Bomb |
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adapt:vt.使适应;改编;vi.适应; massive:adj.大量的;巨大的,厚重的;魁伟的; deploy:v.部署;利用;[军事]展开;(使)张开; in the first place:首先;起初;
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| Talk about a shot in the arm for the computer industry. |
再说说这对于整个电脑工业带来的刺激 |
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a shot in the arm:n.兴奋剂;麻醉皮下注射;刺激因素;
|
| And you can imagine the Air Force became a pretty good salesman. |
你可以想象空军会变成很好的销售人员 |
| Here's their marketing video. |
这是他们的营销广告 |
| Video: In a mass raid , high-speed bombers could be in on us before we could determine their tracks . |
视频:一个迅猛、规模庞大的炸弹袭击可能随时后发生在我们身上 但在我们判定它的轨迹的时候 |
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raid:n.袭击;突击;(军舰等的)游击;(盗贼,狐等的)侵入;v.袭击(警察)抄查; bombers:n.[航][军]轰炸机;喷射机;扔炸弹的人(bomber的复数形式); tracks:n.小道;足迹;车辙;轨道;v.追踪;跟踪;(track的第三人称单数和复数)
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| And then it would be too late to act. |
再去反应已经太迟了 |
| We cannot afford to take that chance. |
我们不能冒这样的风险。 |
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afford:v.给予,提供;买得起;
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| It is to meet this threat that the Air Force has been developing SAGE , the Semi-Automatic Ground Environment system, to strengthen our air defenses. |
为了应付这种威胁 空军研发了SAGE 一个半自动的地面部署系统 来加强我们的空中防御能力 |
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SAGE:n.圣人;贤人;哲人;adj.明智的;贤明的;审慎的; Semi-Automatic:adj.半自动的;
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| This new computer, built to become the nerve center of a defense network, is able to perform all the complex mathematical problems involved in countering a mass enemy raid. |
这个新型的电脑 将会成为我们这个防御系统的中枢神经 能够演算各种复杂的电脑运算 包括可以预计敌人大规模的袭击 |
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nerve:n.神经;勇气;神经质;神经紧张;v.鼓足勇气;振作精神; perform:v.表演;执行;履行;演出;工作,运转(好/不好); complex:adj.复杂的;合成的;n.复合体;综合设施; involved:adj.有关的; v.涉及; (involve的过去式和过去分词)
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| It is provided with its own powerhouse containing large diesel-driven generators , air-conditioning equipment, and cooling towers required to cool the thousands of vacuum tubes in the computer. |
它需要拥有一个发电室 需要一个大型的柴油发电机 空气调节设备 和一个冷却塔 来降低电脑中数以千计的电子管的温度 |
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provided:conj.假如; v.提供; (provide的过去分词和过去式) powerhouse:n.精力旺盛的人;动力室;发电所; diesel-driven:adj.柴油机驱动的; generators:n.[电]发电机;[计]生成器(generator的复数); air-conditioning:n.空调系统;空气调节; vacuum:n.真空; adj.真空的; v.用真空吸尘器清扫;
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| PH: You know, that one computer was huge. |
你知道,这台电脑是非常巨大的 |
| There's an interesting marketing lesson from it, which is basically when you market a product, you can either say, this is going to be wonderful, it will make you feel better and enliven you, or there's one other marketing proposition , if you don't use our product, you'll die. |
从这里我们可以看到一堂非常有趣的营销课程 基于你怎样推销一个产品 或者你更可以说 这将会变得非常美好 让你感觉更加好 使你充满活力 或者可以从另外一个营销角度,如果你不用我们的产品,你会死掉 |
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enliven:vt.使活泼;使生动;使有生气,使活跃; proposition:n.提议;待处理的问题;任务;(美国)法律修正议案;见解;命题;v.向...提议;
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| This is a really good example of that. |
这真是一个非常好的例子 |
| This had the first pointing device . It was distributed , so it worked out, distributed computing and modems, so all these t hings cou ld ta lk to each other. |
这是第一台定点设备。他得到了推广 并且成功了,分布式计算和调节器 所有这些东西都可以使每一个人可以互相谈话 |
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pointing device:n.点击设备; distributed:adj.分布的;分散的;v.分发;分配;使分布(distribute的过去分词和过去式)
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| About 20 percent of all the nation's programmers were wrapped up in this thing, and it led to an awful lot of what we have today. It also used vacuum tubes. |
白分之二十的国家计划都与这个东西有关 这导致了我们现在很多今天拥有的东西。当然还有电子管 |
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wrapped:adj.极高兴的;十分满意的;v.用…包裹;用…缠绕;(wrap的过去分词和过去式)
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| You saw how huge it was, and to give you a sense for this, because we've talked a lot about Moore's Law and making things small at this conference, so let's talk about making things large. |
你看到它是多么的庞大,它就是给你这样的感觉 因为我们之前说了太多摩尔定律使得很多东西都变得很微观 这场演讲上,我们谈谈这些东西变大吧 |
| If we took Whirlwind and put it in a place that you all know, say, Century City, it would fit beautifully. |
如果我们把Whirlwind放在一个地方,你就会知道 说,世纪城,这最适合不过了 |
| You'd kind of have to take Century City out but it could fit in there. |
不过你需要将世纪城搬出来 但或者它适合那里 |
| But like, let's imagine we took the latest Pentium processor , the latest Core 2 Extreme , which is a four-core processor that Intel's working on, it will be our laptop tomorrow. |
或者,我们想象我们拿出最新的奔腾处理器 最新酷睿2至尊版这个四核处理器 这个英特尔致力研发 它很可能会在日后用在我们笔记本电脑上 |
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Pentium:n.美国英特尔公司生产的微处理器,中文译名为"奔腾"; processor:n.[计]处理器;处理程序;加工者; Core:n.核心;要点;果心;[计]磁心;vt.挖...的核; Extreme:adj.极端的;极度的;偏激的;尽头的;n.极端;末端;最大程度;极端的事物;
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| To build that, what we'd do with Whirlwind technology is, we'd have to take up roughly from the 10 to Mulholland, and from the 405 to La Cienega just with those Whirlwinds . |
如果我们需要用Whirlwind技术达到同样的目的 我们粗略计算需要占据10条穆赫兰大道 和405个拉西埃内加就刚刚好够Whirlwinds使用了 |
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roughly:adv.粗糙地;概略地; Whirlwinds:n.[气象]旋风(whirlwind的复数);火炮;
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| And then the 92 nuclear power plants that it would take to provide the power would fill up the rest of Los Angeles. |
然后需要92座核电站 用来提供电力需求 这刚好用完省下的洛杉矶的地方 |
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nuclear power:na.核大国;
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| That's roughly a third more nuclear power than all of France creates. |
粗略计算这将回3倍法国能制造的核电站发电 |
| So, the next time they tell you they're on to something, clearly they're not. |
所以 如果下次他们告诉他们正在做这样的事情,可以清晰告诉他们你们不可以 |
| So, and we haven't even worked out the cooling needs. |
但,我们还没有装上我们需要的冷却装置 |
| But it gives you the kind of power that people have, that the audience has, and the reasons these transformations are happening. |
但它给与你没一个人拥有的力量,每一位观众能够都有的力量 这就是为什么这些转变在发生 |
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transformations:n.[晶体]转变(transformation的复数形式);转换;
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| All of this stuff starts moving into industry. |
这些所有东西都开始向工业化进展 |
| DEC kind of reduces all this and makes the first mini-computer. |
DEC它简化了这些并制造了一台迷你电脑 |
| It shows up at places like MIT, and then a mutation happens. |
这些还出现在像MIT的这些地方,这些改变正在发生 |
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mutation:n.[遗]突变;变化;元音变化;
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| Spacewar is built, the first computer game , and all of a sudden , interactivity and involvement and passion is worked out. |
星球大战第一款的电脑游戏就是这样诞生 一切发生都非常突然 交互 参与和带动都一起发生 |
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computer game:n.电脑游戏; all of a sudden:突然地,出乎意料地; interactivity:n.交互性;互动性; involvement:n.牵连;包含;混乱;财政困难; passion:n.激情;热情;酷爱;盛怒;
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| Actually, many MIT students stayed up all night long working on this thing, and many of the principles of gaming today were worked out. |
事实上,现在很多MIT学生依然坚持日夜奋战去为这个事物工作 今天很多规则的游戏都在产生 |
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principles:n.原则;主义;本质;政策;(principle的复数)
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| DEC knew a good think about wasting time. |
DEC知道一个好的想法肯定要浪费很多时间 |
| It shipped every one of its computers with that game. |
每一个人在他的电脑上都玩着这样的游戏 |
| Meanwhile , as all of this is happening, by the mid '50s the business model of traditional broadcasting and cinema has been busted completely. |
同时,到了50年代中期 这所有东西都发生了 传统的广播和电影院商业模式 彻底的破产 |
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Meanwhile:adv.同时,其间;n.其间,其时; traditional:传统的,惯例的, busted:adj.被当场逮住;v.打破;突击搜查;(使)降级;(bust的过去分词和过去式)
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| A new technology has confounded radio men and movie moguls and they're quite certain that television is about to do them in. |
新技术使得广播从业者和电影巨头都非常困惑 他们肯定电视会帮助他们 |
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confounded:adj.讨厌的,该死的; v.使困惑惊讶; (confound的过去式和过去分词) moguls:n.雪上技巧;显要人物(mogul的复数); is about to:眼看就要;即将;正要;行将;
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| In fact, despair is in the air. |
事实上,广播最为绝望 |
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despair:v.绝望;失去希望;丧失信心;n.绝望;
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| And a quote that sounds largely reminiscent from everything I've been reading all week -- |
引用一个例子 那些声音已经快成为回忆了 这一切都来自我一直以来读到的东西 |
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quote:v.引用;报价;举例说明;开价;为(企业的股份)上市;n.引用; largely:adv.主要地;大部分;大量地; reminiscent:adj.怀旧的,回忆往事的;耽于回想的;n.回忆录作者;回忆者;
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| RCA had David Sarnoff who basically commercialized radio, said this, I don't say that radio networks must die, every effort has been made and will continue to be made to find a new pattern, new selling arrangements and new types of programs that may arrest the declining revenues . |
RCA让David Sarnoff一个基本上靠商业赚钱的人 说这些话,我并不会说广播网必须要破产 每一个努力的成果都在实现 并且会持续出现 去创造一个新的模式,一个新销售安排 新型的节目将会赢回正消减中的收入 |
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commercialized:adj.商业化的;v.使商品化;靠…赚钱(commercialize的过去分词); arrangements:n.安排;筹备;布置;商定;(arrangement的复数) declining:v.减少;下降;衰弱;谢绝;婉言拒绝;(decline的现在分词) revenues:n.[会计]收入;税收;[会计]收益;营业收入(revenue的复数形式);
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| It may yet be possible to eke out a poor existence for radio, but I don't know how. |
这很可能会弥补现在广播存在的不足 但是我还不知道怎样做 |
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eke:vt.竭力增补;勉强维持;竭力维持;
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| And of course, as the computer industry develops interactively , producers in the emerging TV business actually hit on the same idea. |
当然,电脑工业发展了互动 电视产业刚刚出来的时候也是想做同样的理念 |
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interactively:adv.交互式地;互勤地; emerging:adj.新兴的;v.出现,浮现,露出;暴露;(emerge的现在分词)
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| And they fake it. |
不过它们的只是假装 |
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fake:n.假货;骗子;假动作;v.捏造;假装…的样子;adj.伪造的;
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| Video: Boys and girls, I think you all know how to get your magic windows up on the set, you just get them out. |
视频:各位,我想你们都知道怎样去用你们神奇窗户 按下这个按钮,你就可以使用它 |
| First of all get your Winky Dink kits out. |
首先你们把Winky Dink的工具拿出来 |
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First of all:adv.首先; Dink:abbr.丁克一族;有双薪收入而没有小孩的夫妇(DoubleIncomeNoKids); kits:n.装备;小桶;锦囊(kit的复数);
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| Put out your magic window and your erasing glove and rub it like this. |
拿出你们的神奇窗户和你们清洁手套和橡皮 这样做 |
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erasing:v.擦除;清除;取消(erase的现在分词); rub:n.擦;抹;搓;揉;v.擦;磨;搓;(使)相互磨擦;
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| That's the way we get some of the magic into it, boys and girls. |
这就是我们如何将神奇的东西带进去 |
| Then take it and put it right up against the screen of your own television set and rub it out from the center to the corners, like this. |
就是这样对你们的电视机屏幕这样做 就是这样由中间向四角摩擦 |
| Make sure you keep your magic crayons handy , your Winky Dink crayons and your erasing glove, because you'll be using them during the show to draw like that. |
务必使你的神奇蜡笔拿在手上,你的Winky Dink蜡笔 还有你的清洁手套 因为你需要当节目开始的时候 你需要用他们来画 |
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handy:adj.便利的;手边的,就近的;容易取得的;敏捷的;
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| You all set? OK, let's get right to the first story about Dusty Man. |
你们都准备好了吗？好的,现在让我们一起带入第一个关于Dusty Man的故事 |
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Dusty:adj.落满灰尘的;
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| Come on into the secret lab. |
快来我们这个秘密实验室 |
| PH: It was the dawn of interactive TV, and you may have noticed they wanted to sell you the Winky Dink kits. |
教授:这就是交互电视的雏形,你还可以注意到 那么只想向你销售Winky Dink装备 |
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dawn:n.黎明;开端;vt.破晓;出现;被领悟;
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| Those are the Winky Dink crayons. I know what you're saying, "Pete, I could use any ordinary open-source crayon, why do I have to buy theirs?" |
那些是Winky Dink蜡笔 我知道你现在想说什么 “Pete,我可以用任何普通来源的蜡笔 为什么我要买这些？” |
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open-source:adj.(计算机)开放源代码;
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| I assure you, that's not the case. |
我肯定你的意见,但这并不是重点 |
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assure:vt.保证;担保;使确信;弄清楚;
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| Turns out they told us directly that these are the only crayons you should ever use with your Winky Dink magic window, other crayons may discolor or hurt the window. |
他们只想告诉我们这是唯一可以用的蜡笔 如果你想用你的Winky Dink神奇窗户 其他蜡笔可能使得窗户退色或者受损伤 |
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directly:adv.直接地;立即;马上;正好地;坦率地;conj.一…就; discolor:vt.使变色;使褪色;vi.变色;褪色;
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| This proprietary principle of vendor lock-in would go on to be perfected with great success as one of the enduring principles of windowing systems everywhere. |
这些销售商锁定专利 将继续被完善以取得更大成功 当这个在这个拥有同样规则的视窗系统普及每个角落 |
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proprietary:n.所有权;所有人;adj.所有的;专利的;私人拥有的; vendor:n.卖主;小贩;[贸易]自动售货机; lock-in:n.禁闭;占据;锁入; enduring:adj.持久的;耐久的;v.忍耐;忍受;持续;持久;(endure的现在分词)
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| It led to lawsuits , |
这件事引起诉讼 |
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lawsuits:n.诉讼,法律诉讼;控诉(lawsuit的复数形式);
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| (Laughter) |
（笑声） |
| federal investigations , and lots of repercussions , and that's a scandal we won't discuss today. |
联邦的调查和很多人的反应 这是一宗丑闻 但我们不会在今天讨论 |
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federal:adj.联邦的;同盟的;联邦政府的;联邦制的;adv.联邦政府地; investigations:n.调查(investigation的复数); repercussions:n.反响,影响(repercussion的复数形式); scandal:n.丑闻;流言蜚语;诽谤;公愤;
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| But we will discuss this scandal, because this man, Jack Berry , the host of Winky Dink, went on to become the host of "21," one of the most important quiz shows ever. |
我们之所以会谈到这宗丑闻,原因关于一个人,Jack Berry,Winky Dink的主持人 之后他成为“21”节目的主持,这一个当今以来最重要的一个智力竞赛节目 |
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Berry:n.浆果;莓; quiz:n.小测验;知识竞赛;v.盘问;查问;询问;
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| And it was rigged , and it became unraveled when this man, |
这个节目后来因为作弊而解散 |
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rigged:v.操纵,控制;(给船只)装帆;(秘密地)安装,装配;(rig的过去分词和过去式) unraveled:vt.解开;阐明;解决;拆散;vi.解决;散开;
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| Charles van Doren, was outed after an unnatural winning streak , ending Berry's career . |
当时在一个名叫Charles van Doren不正常地连赢后被查出作弊 这也结束了Berry*s的职业生涯 |
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unnatural:adj.不自然的;反常的;不近人情的; streak:n.条纹,线条;倾向;v.飞跑,疾驶;加上条纹; career:n.职业;事业;生涯;经历;
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| And actually, ending the career of a lot of people at CBS. |
事实上,这件事也使得很多CBS的员工事业 |
| It turns out there was a lot to learn about how this new medium worked. |
这件事有很多经验值得学习 关于一个新型媒体应该怎样运作 |
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medium:n.(传播信息的)媒介;手段;工具;方法;adj.中等的;中号的;
|
| And 50 years ago, if you'd been at a meeting like this and were trying to understand the media, there was one prophet and only but one you wanted to hear from, |
如果在50年前,你也遇到这样的情况 你也要尝试去理解媒体 只有一个先知,也是唯一一个,可能你也听过 |
|
prophet:n.先知;预言者;提倡者;
|
| Professor Marshall McLuhan. |
马肖·麦克卢汉教授 |
| He actually understood something about a theme that we've been discussing all week. It's the role of the audience in an era of pervasive electronic communications. |
他事实上了解我们 我们一直以来谈论的主体。受众的作用 在一个普及的电子传播年代 |
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pervasive:adj.普遍的;到处渗透的;流行的;
|
| Here he is talking from the 1960s. |
以下是他在60年代的谈话 |
| Video: If the audience can become involved in the actual process of making the ad, then it's happy. It's like the old quiz shows -- they were great TV because it gave the audience a role, something to do. |
视频:如果受众可以包含在整个 广告中,它会很开心。就好像我们很老的智力游戏节目 他们很好的电视节目 因为他们给与了受众角色 让他们有东西做 |
| They were horrified when they discovered they'd really been left out all the time because the shows were rigged. |
他们很害怕当他们发现 他们一直以来都被节目欺骗 |
|
horrified:adj.惊骇的;带有恐怖感的;v.惊骇(horrify的过去式和过去分词);使…战悚;
|
| Now then, this was a horrible misunderstanding of TV on the part of the programmers. |
现在 可怕的是 部分节目制作者对于电视的误解 |
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horrible:可怕的,极讨厌的, misunderstanding:n.误解;误会;意见不一;v.误解;误会(misunderstand的现在分词) on the part of:就...而言;由...所作出的;在...一边;由...所表现出的;
|
| PH: You know, McLuhan talked about the global village . |
教授:你知道,麦克卢汉谈论过地球村的理论 |
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global village:n.地球村(指整个世界作为一个由电子通信系统连接的单一集体);
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| If you substitute the word blogosphere of the Internet today, it is very true that his understanding is probably very enlightening now. Let's listen in to him. |
如果你以今天互联网所形成的世界博客圈为例子 你会发现他的理解 非常发人深省。现在我们来听听 |
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substitute:v.取代;(以…)代替;n.代用品;代替物;代替者;替补(运动员); blogosphere:n.博客圈(网络上博客的总称);博客世界; enlightening:adj.富有启发性的;v.启发;开导;阐明;(enlighten的现在分词)
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| Video: The global village is a world in which you don't necessarily have harmony , you have extreme concern with everybody else's business and much involvement in everybody else's life. |
视频:地球村就是一个世界 它不一定是和谐的 你对于其他人的事业极其关注 并在很大程度上牵扯到别人的生活中 |
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necessarily:adv.必要地;必定地,必然地; harmony:n.协调;和睦;融洽;调和;
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| It's a sort of Anne Landers column writ large. |
就如Anne Landers说的那样显而易见 |
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Landers:n.着陆舱;[矿]司罐工人;(输送金属用的)斜槽;(landers是lander的复数) column:n.栏目,纵队; writ:n.[法]令状;文书;法院命令;
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| And it doesn't necessarily mean harmony and peace and quiet, but it does mean huge involvement in everybody else's affairs. |
它并不一定表示和谐 和平和宁静 但是他一定表示每一个人的事情都彼此相连 |
| And so the global village is as big as a planet and as small as a village post office . |
地球村或者好像一个星球那么大 或者就好像一个村庄邮局那么小 |
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post office:邮局
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| PH: We'll talk a little bit more about him later. |
我们之后我们还会谈到关于他的一些东西 |
| We're now right into the 1960s. |
我们现在刚好可以回到60年代 |
| It's the era of big business and data centers for computing. |
这是一个用计算机作为大的商业发展和数据中心的年代 |
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big business:n.(统称)大企业;大生意;
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| But all that was about to change. |
但是这一切都将改变 |
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was about to:眼看就要;即将;正要;行将;
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| You know, the expression of technology reflects the people and the time of the culture it was built in. |
你知道 这是技术诠释 反映了人们和当时所形成的文化 |
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expression:n.表现,表示,表达; reflects:v.反映;映出(影像);反射;表明,表达;(reflect的第三人称单数)
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| And when I say that code expresses our hopes and aspirations , it's not just a joke about messianism, it's actually what we do. |
当我说代码符号表达了我们的希望和抱负的时候 这不是一个对于救世主概念的嘲笑,这的确是我们现在做的东西 |
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expresses:表达(express的动词单数第三人称形式);[交]快车;快递(express的名词复数); aspirations:n.愿望;
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| But for this part of the story I'd actually like to throw it to America's leading technology correspondent , John Markoff. |
但对于这部分的故事 我想还是把它交给 还是交给美国顶尖的技术通讯记者 John Markoff |
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correspondent:n.通讯记者;客户;通信者;代理商行;
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| Video: Do you want to know what the counter-culture in drugs, sex, rock'n roll and the anti-war movement had to do with computing? Everything. |
视频:你想知道反主流文化 在毒品 性 摇滚和反战运动 对于计算机的发展有什么影响吗？一切 |
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counter-culture:反文化; anti-war:adj.[军]反战的;
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| It all happened within five miles of where I'm standing, at Stanford University, between 1960 and 1975. |
在我站的地方5米范围内都在发生 在斯坦福大学, 1960年至1975年之间 |
| In the midst of revolution in the streets and rock and roll concerts in the parks, a group of researchers led by people like John McCarthy, a computer scientist at the Stanford Artificial Intelligence Lab, and Doug Engelbart, a computer scientist at SRI, changed the world. |
在街头的革命运动 公园里举行的摇滚音乐会 一群由John McCarthy带领的研究队伍 一个在斯坦福人工智能实验室里的计算机科学家 和名叫Doug Engelbart在SRI的计算机科学家 改变着世界 |
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midst:n.当中,中间;prep.在…中间(等于amidst); revolution:n.革命;旋转;运行;循环; rock and roll:n.摇滚乐;摇滚舞;adj.摇滚乐的; Artificial Intelligence:n.人工智能;
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| Engelbart came out of a pretty dry engineering culture, but while he was beginning to do his work, all of this stuff was bubbling on the Mid-Peninsula. |
Engelbar 来自一个非常枯燥的工程师文化 但当他开始工作的时候 所有这些东西都在中半岛沸腾 |
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engineering:n.工程;工程学;v.密谋策划;设计制造;改变…的基因;(engineer的现在分词) bubbling:v.起泡;冒泡;洋溢着(某种感情);(bubble的现在分词)
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| There was LSD leaking out of Keasey's Veterans Hospital experiments, and other areas around the campus , and there was music literally in the streets. |
有一块大屏幕泄露了Keasey在老军人医院的实验 还有在校园其他地方的 还有确实在街头演奏的音乐 |
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leaking:v.渗漏;泄露(秘密信息);走漏;(leak的现在分词) Veterans:n.老兵;退伍军人(veteran的复数形式); campus:n.(大学)校园;大学,大学生活;校园内的草地; literally:adv.按字面:字面上:确实地:
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| The Grateful Dead was playing in the pizza parlors . |
感恩而死乐队在一家比萨店里演奏 |
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parlors:n.客厅;会客室;业务室;adj.客厅的;
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| People were leaving to go back to the land. |
人们纷纷离开回到本地去 |
| There was the Vietnam War, there was black liberation , there was women's liberation. |
有越南的战争 有黑人的解放运动 还有妇女的解放运动 |
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liberation:n.释放,解放;
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| This was a remarkable place at a remarkable time. |
这是一个值得纪念的地方在一个值得纪念的时间 |
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remarkable:adj.卓越的;非凡的;值得注意的;
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| And into that ferment came the microprocessor . |
微处理器在动乱的时候来了 |
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ferment:n.发酵;酵素;动乱;vi.发酵;动乱;vt.使发酵;酝酿;使动乱; microprocessor:n.[计]微处理器;
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| I think it was that interaction that led to personal computing. |
我想他的互动功能导致了个人电脑的出现 |
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personal:adj.个人的;身体的;亲自的;n.人事消息栏;人称代名词;
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| They saw these tools that were controlled by the establishment as ones that could actually be liberated and put to use by these communities that they were trying to build. |
他们看到这些工具由旧社会所控制 所以一些东西能够解放出来 被一些尝试建立的社团所使用 |
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establishment:n.大型组织;企业;旅馆;权威人士;建立; liberated:adj.不受传统思想束缚的,开放的; v.解放; (liberate的过去式和过去分词) put to use:使用;利用;
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| And most importantly , they had this ethos of sharing information. |
最重要的是 他们有分享信息的社会思潮 |
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And most importantly:最主要的是…; ethos:n.民族精神;气质;社会思潮;
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| I think these ideas are difficult to understand, because when you're trapped in one paradigm , the next paradigm is always like a science fiction universe, it makes no sense. |
我想这些概念都很难去理解 因为当你困在一些旧模式中 新的模式总是像科幻虚拟出来的宇宙 没有意思 |
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trapped:adj.受困的;受限制的;v.使落入险境;使陷入困境;(trap的过去分词和过去式) paradigm:n.范例;词形变化表; science fiction:科幻小说;
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| The stories were so compelling that I decided to write a book about them. |
这些故事都在迫使我去决定写一本书去记载它 |
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compelling:adj.引人入胜的; v.强迫; (compel的现在分词)
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| The title of the book is, "What the Dormouse Said: |
这本书的题目是:“the Dormouse说: |
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Dormouse:n.榛睡鼠;
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| How the '60s Counterculture Shaped the Personal Computer Industry." |
60年代的反主流文化如何导致了个人电脑产业的出现” |
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Counterculture:n.反主流文化(60和70年代美国青少年中盛行的一种思想); Personal Computer:n.个人电脑;个人计算机;
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| The title was taken from the lyrics to a Jefferson Airplane song. The lyrics go, "Remember what the dormouse said, feed your head, feed your head, feed your head." |
这个题目市来自歌词 Jefferson Airplane的歌 歌词这样说 “还记得the dormouse 说, 喂你的头脑 喂你的头脑 喂你的头脑” |
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lyrics:n.歌词;抒情诗(lyric的复数); Airplane:n.飞机;
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| PH: By this time computing had kind of leapt into media territory and in short order much of what we're doing today was imagined in Cambridge and Silicon Valley . |
教授:现在计算机已经跳入了媒体的范围 并且迅速发展到我们今天所做的 这些在剑桥和硅谷都可以想象 |
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leapt:v.跳跃(leap的过去分词); territory:n.领土,领域;范围;地域;版图; in short order:迅速地,立即; Silicon Valley:n.硅谷(美国加利福尼亚州一处计算机和电子公司聚集地,有时用以指任何计算机公司聚集地);
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| Here's the Architecture Machine Group, the predecessor of the Media Lab in 1981. |
这是Architecture Machine Group, 在1981年媒体实验室的前身 |
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Architecture:n.建筑学;建筑风格;建筑式样;架构; predecessor:n.前任,前辈;
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| Meanwhile, in California, we were trying to commercialize a lot of this stuff. |
同时,在加州,我们尝试将很多东西商业化 |
| HyperCard was the first program to introduce the public to hyperlinks , where you could randomly hook to any kind of picture, or piece of text or data across a file system, and we had no way of explaining it. |
HyperCard是第一个项目 向公众介绍超链接 在那里你可以随意的调出任何类型的照片 或者文本和资料 从文件系统中 我们没办法解释它 |
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hyperlinks:n.超链接;超级链接(hyperlink复数); randomly:adv.随便地,任意地;无目的,胡乱地;未加计划地; hook:n.钩;挂钩;鱼钩;钓钩;v.挂住;箍住;钓(鱼);打曲线球;
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| There was no metaphor . Was it a database? |
也没有什么比喻 这是一个数据库吗？ |
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metaphor:n.暗喻,隐喻;比喻说法;
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| A prototyping tool, a scripted language? |
一个样本研究工具 还是一种计算机语言？ |
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prototyping:n.[计]样机研究;原型设计; scripted:adj.照书面稿念的;v.为电影(或戏剧等)写剧本;(script的过去分词和过去式)
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| Heck , it was everything. So we ended up writing a marketing brochure . |
见鬼,它是一切东西 结果我们需要些一个营销的小册子 |
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Heck:n.(英口)同"hell",表示略微烦恼或吃惊; brochure:n.手册,小册子;
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| We asked a question about how the mind works, and we let our customers play the role of so many blind men filling out the elephant. |
我们问了关于这个想法怎样运作的问题 我们让我们的客户扮演了盲人摸象的角色 |
| A few years later we, we then hit on the idea of explaining to people the secret of, how do you get the content you want, the way you want it and the easy way? |
几年之后, 我们终于想到一个主意 向人们解释秘密所在 你可以得到任何你想要的内容 你想得到的途径和最容易的方法？ |
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content:n.内容,目录;满足;容量;adj.满意的;vt.使满足;
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| Here's the Apple marketing video. |
这是苹果营销的视频 |
| Video: You'll be pleased to know, I'm sure, that there are several ways to create a HyperCard interactive video. |
视频:你会很乐意去知道 我肯定 有几种途径 可以创造一个HyperCard互动视频 |
| The most involved method is to go ahead and produce your own videodisc as well as build your own HyperCard stacks . |
最多人使用的方法是直接使用 去做你自己的视频光盘 和建造你自己的HyperCard书库 |
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as well as:也;和…一样;不但…而且; stacks:n.堆叠;[图情]书库(stack的复数);进程堆栈应用;
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| By far the simplest method is to buy a pre-made videodisc and HyperCard stacks from a commercial supplier. |
目前最简单的方法是买一张预先做好的视频光盘 和HyperCard书库 从供应商那里 |
| The method we illustrate in this video uses a pre-made videodisc but creates custom HyperCard stacks. |
我们在视频中所描述的方法 使用预先做好的视频光盘 但创建了定制的HyperCard书库 |
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illustrate:v.解释;加插图于;给(书等)做图表;表明…真实;
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| This method allows you to use existing videodisc materials in ways which suit your specific needs and interests. |
这种方法允许1你使用现存的视频光盘素材 这种方法可以满足你特别的需要和兴趣 |
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specific:adj.特殊的,特定的;明确的;详细的;[药]具有特效的;n.特性;细节;特效药;
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| PH: I hope you realize how subversive that is. |
我希望你们意识到它的破坏性所在 |
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subversive:adj.破坏性的;从事颠覆的;n.危险分子;颠覆分子;
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| That's like a Dick Cheney speech. |
就像那个Dick Cheney的演讲 |
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Dick:n.阴茎,鸡巴;侦探;誓言;
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| You think he's a nice balding guy, but he's just declared war on the content business. Find the commercial stuff, mash it up, tell the story your way. |
你觉得他是个挺可爱的秃顶男 但是他刚刚宣布一场战争 一个内容商业战争 找到适合有商业价值的东西 让它更加吸引 从你的角度讲故事 |
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balding:adj.变秃的;v.变秃(bald的ing形式); mash:n.饲料;糊状物;麦芽浆;vt.捣碎;调情;
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| Now, as long as we confine this to the education market, and a personal matter between the computer and the file system, that's fine, but as you can see , it was about to leap out and upset Jack Valenti and a lot of other people. |
现在 只要我们限制这种方法用语教育产业市场 关于电脑和文件系统之间的个人问题 这就好,但当你看到,它很吸引和使得Jack Valenti 和其他人心烦 |
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as long as:conj.只要;长达;如果;既然; confine:v.限制;限定;监禁;禁闭;n.范围;界限;边界;限度; as you can see:正如你所看到的;你是知道的; upset:adj.沮丧; v.打乱; n.苦恼; (意外的)混乱;
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| By the way, speaking of the filing system, it never occurred to us that these hyperlinks could go beyond the local area network . |
随便说说,说起这个文件管理系统 从来没有在我们身边发生 用超链接可以在当地的局域网 |
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occurred:v.发生;出现;存在于;出现在;(occur的过去分词和过去式) local area network:un.局部区域网络;
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| A few years later Tim Berners-Lee worked that out. |
几年过后 Tim Berners-Lee成功研制出来 |
| It became a killer app of links and today of course, we call that the World Wide Web . |
它变成一个杀手级软件的链接 当然在今天也是 我们叫做万维网 |
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World Wide Web:n.万维网;
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| Now, not only was I instrumental in helping Apple miss the Internet, but a couple of years later I helped Bill Gates do the same thing. |
现在 不仅我借助这个帮助苹果发展因特网 几年之后 我也帮助比尔·盖茨做同样的事情 |
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instrumental:n.工具格;器乐曲;工具词;adj.起重要作用;用乐器演奏的;为乐器谱写的;
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| The year is 1993. |
这一年是1933 |
| And he was working on a book and I was working on a video to help him kind of explain where we were all heading and how to popularize all this. |
他做一本书何我做一个视频 帮助他解释我们现在努力的地方和如何让它流行起来 |
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popularize:vt.普及;使通俗化;vi.通俗化;
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| We were plenty aware that we were messing with media, and on the surface it looks like we predicted a lot of the right things, but we also missed an awful lot. Let's take a look. |
我们很注意到我们正搞乱媒体 在表面却好像我们正预示着很多好的东西放生 但是我们也措施很多很棒的东西 现在我们来看看 |
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messing:v.使不整洁;弄脏;弄乱;随地便溺;(mess的现在分词) predicted:v.预言;预告;预报;(predict的过去分词和过去式)
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| Video: The pyramids, the Colosseum , the New York Subway System and TV dinners, ancient and modern wonders of the man-made world all. |
视频:金字塔 古罗马剧场 纽约地铁系统 和冷冻饭餐 从古至今的所有人造奇迹世界 |
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Colosseum:n.罗马圆形大剧场; man-made:adj.人造的;人工的;合成的;
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| Yet each pales to insignificance with the completion of that magnificent accomplishment of 21st-century technology, the Digital Superhighway . |
每一个都显得苍白和没有意义 完成的时候都成为这些21世纪华丽的技术 信息高速公路 |
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insignificance:n.无意义;不重要;无价值; completion:n.完成,结束;实现; magnificent:adj.高尚的;壮丽的;华丽的;宏伟的; accomplishment:n.成就;完成;技艺,技能; Digital:adj.数字的;手指的;n.数字;键; Superhighway:n.(美)超级高速公路(等于expressway);
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| Once it was only a dream of technoids and a few long forgotten politicians . |
从前只是一些计算机迷和一些已经被遗忘的政客的梦想 |
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technoids:n.计算机癖,(计算机)技术狂; politicians:n.政治家;(蔑)政客;(美)政治贩;(politician的复数)
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| The Digital Highway arrived in America's living rooms late in the 20th century. |
信息高速公路在20世纪后期来到美国人的起居室中 |
| Let us recall the pioneers who made this technical marvel possible. |
让我们回忆那些使得这项奇迹技术成为可能的先锋 |
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recall:v.记起;回想起;使想到;勾起;召回;n.记忆力;记性;回归请求;回收令; technical:adj.工艺的,科技的;技术上的;专门的; marvel:n.奇迹;vt.对…感到惊异;vi.感到惊讶;
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| The Digital Highway would follow the rutted trail first blazed by Alexander Graham Bell. |
信息高速公路是沿着前人的路发展的 第一个提出的是Alexander Graham Bell |
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rutted:adj.有车辙的;v.形成车辙;挖槽(rut的过去式); trail:v.(被)拖,拉;疲惫地走,磨蹭;落后,失败;n.痕迹;踪迹;小路;路线; blazed:v.熊熊燃烧;闪耀;发亮光;怒视;(blaze的过去分词和过去式)
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| Though some were incredulous -- the phone company! |
虽然一些并不相信——电话公司 |
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incredulous:adj.怀疑的;不轻信的;
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| Stirred by the prospects of mass communication and making big bucks on advertising , |
被那些希望在大众传播中 从广告中赚大钱的渴望搞乱 |
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Stirred:v.搅动;搅和;搅拌;(使)微动;(stir的过去分词和过去式) prospects:n.可能性; v.探矿; (prospect的第三人称单数和复数) bucks:n.元;雄鹿;(buck的复数) advertising:n.做广告;广告业;广告活动;v.做广告;(advertise的现在分词)
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| David Sarnoff commercializes radio. |
David Sarnoff使广播商业化 |
| Never had scientists been put under such pressure and demand. |
没有科学家让给自己那么多要求和承受那么多压力 |
| The medium introduced America to new products. |
媒介向美国介绍这新产品 |
| Say, Mom, Windows for Radio means more enjoyment and greater ease of use for the whole family. |
说,妈妈,Windows让广播更令人享受 使得整个家庭更容易使用 |
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enjoyment:n.享受;乐趣;享有;
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| Be sure to enjoy Windows for Radio at home and at work. |
当然在家里和工作都可以用Windows听广播 |
| In 1939, the Radio Corporation of America introduced television. |
在1939年,美国广播公司引进了电视 |
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Corporation:n.法人;(大)公司;法人团体;市政委员会;
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| Never had scientists been put under such pressure and demand. |
没有科学家让给自己那么多要求和承受那么多压力 |
| Eventually the race to the future took on added momentum with the breakup of the telephone company. |
最终这场竞赛却在未来又树立起一座纪念碑 打开了电话公司的缺口 |
|
momentum:n.势头;[物]动量;动力;冲力;
|
| And further stimulus came with the de-regulation of the cable television industry, and the re-regulation of the cable television industry. |
更深远的刺激继续来到 违反规管的有线电视 和再受政府规管的有线电视 |
|
stimulus:n.刺激;激励;刺激物; cable television:n.有线电视; re-regulation:反调节;
|
| We did the work to build this, this cable industry, now the broadcasters want some of our money. I mean it's ridiculous . |
我们确实努力去建造这个 有线产业 现在广播公司想分我们的钱,我觉得这是荒谬的 |
|
broadcasters:n.广播员;节目主持人;电视台;广播公司;(broadcaster的复数) ridiculous:adj.可笑的;荒谬的;
|
| Computers, once the unwieldy tools of accountants and other geeks escaped the backrooms to enter the media fracas . |
电脑 从前是一个笨重的工具 其他的逃离了后房逃出来的怪人都进入到媒体的骚乱中 |
|
unwieldy:adj.笨拙的;笨重的;不灵便的;难处理的; accountants:n.会计;会计师;(accountant的复数) geeks:n.奇葩(指反常的人,畸形人,野人,现也指智力超群,善于钻研但不懂与人交往的学者或知识分子); fracas:n.吵闹;喧噪;
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| The world and all its culture reduced to bits, the lingua franca of all media. |
世界和文化差异月来越小 所有媒体形成了共同语言 |
|
lingua franca:n.(母语不同的人共用的)通用语;
|
| And the forces of convergence exploded . |
融合的压力爆发 |
|
exploded:adj.分解的; v.爆炸; (explode的过去分词和过去式)
|
| Finally , four great industrial sectors combined. |
最后,四个大的工业部门结合 |
|
Finally:adv.终于;最终;(用于列举)最后;彻底地; industrial:adj.工业的,产业的; n.工业股票; sectors:n.部门; v.把…划成扇形;
|
| Telecommunications, entertainment, computing and everything else. |
电信业 娱乐业 电脑和其他所有 |
| We'll see channels for the gourmet and we'll see channels for the pet lover . |
我们看到寻找美食的渠道 我们看到很多渠道可以找到宠物爱好者 |
|
gourmet:n.美食家;菜肴精美的; lover:n.爱好者;情侣;热爱者;
|
| Next on the gourmet pet channel, decorating birthday cakes for your schnauzer . |
接下来在美食宠物频道 为你的德国刚毛狼犬做一个生日蛋糕 |
|
decorating:v.装饰;装潢;粉刷;油漆;(decorate的现在分词) schnauzer:n.雪纳瑞狗(德国种刚毛犬的一种);
|
| All of industry was in play as investors flocked to place their bets . |
这个行业是为了给那些主人的宠物提供一个地方 |
|
flocked:v.聚集(flock的过去分词);成群而行;n.植绒;舒美绒皮; bets:v.下赌注(于);用…打赌;敢说;八成儿(bet的第三人称单数)
|
| At stake , the battle for you, the consumer , and the right to spend billions to send a lot of information into the parlors of America. |
下赌注 这是为你消费者而设的战争 和你拥有花费数十亿来发送很多信息到美国的店铺的权利 |
|
stake:n.桩,棍子;赌注;火刑;奖金;v.资助,支持;系…于桩上;把…押下打赌; consumer:n.[经]消费者;[生,生态]消费者;
|
| PH: We missed a lot. You know, you missed, we missed the Internet, the long tail, the role of the audience, open systems, social networks. |
我们漏掉了很多。你知道,我们错过了因特网 长尾 受众的角色 开放的系统 社区网络 |
| It just goes to show how tough it is to come up with the right uses of media. |
这只是看来很难想出如何正确应用在媒体上 |
|
come up with:提出;想出;赶上;
|
| Thomas Edison had the same problem. |
Thomas Edison 有同样的问题 |
| He wrote a list of what the phonograph might be good for when he invented it, and kind of only one of his ideas turned out to have been the right early idea. |
当他发明留声机的时候 他写了一系列关于留声机的用处 但那么多点子中只有一个 后来被事实证实。 |
|
phonograph:n.留声机;[电子]电唱机;vt.用留声机灌音;用留声机放音;
|
| Well, you know where we're going on from here. |
好的 你知道我们从哪里开始 |
| We come into the era of the dot com, the World Wide Web, and I don't need to tell you about that because we all went through that bubble together. |
我们来到dot com的年代 万维网 我不需要告诉你关于这个 因为我们都很热闹地参与其中 |
|
bubble:n.泡;气泡;肥皂泡;一点感情;v.起泡;冒泡;洋溢着(某种感情);
|
| But when we emerge from this, and what we call Web 2.0, things actually are quite different, and I think it's the reason that, that TV's so challenging. |
但是这种关系展露出来 我们说这是Web 2.0 所有事情 实际上变得很不一样了 我想这是这样原因 电视被受挑战 |
|
emerge:v.浮现;显现;暴露;露出真相;
|
| Internet 1 was about pages, now it's about people. |
因特网1是关于页面 现在是关于人 |
| It's a customer, it's an audience, it's a person who's participating . |
它是客户 它是受众 它是一个人参与其中 |
|
participating:v.参加;参与(participate的现在分词)
|
| It's the formidable thing that is changing entertainment now. |
最令人敬畏的是他正在改变娱乐产业 |
|
formidable:adj.强大的;可怕的;令人敬畏的;艰难的;
|
| Video: Because it gave the audience a role, something to do. |
视频:因为它给了观众一个角色,一些事情做。 |
| PH: In my own company, Technorati , we see something like 67,000 blog posts an hour come in. |
在我的公司,Technorati 我们看到 有一些东西像67000博客在一个小时内更新 |
|
Technorati:n.一种部落格搜索引擎;
|
| That's about 2,700 fresh connective links across about 112 million blogs that are out there. |
这有2700个新鲜的链接 在大约1亿1千2百万博客在那里 |
|
connective:adj.连合的,连接的;n.连接词;连接物; blogs:n.网志;博客;v.写网志;写博客;(blog的第三人称单数和复数)
|
| And it's no wonder that as we head into the writers' strike odd things happen. |
毫无疑问当我们陷入到编剧罢工的时候 奇怪的事就发生了 |
|
odd:adj.古怪的;奇数的;n.奇数;
|
| You know, it reminds me of that old saw in Hollywood that a producer is anyone who knows a writer. |
你知道 这让我回忆起以前在好莱坞看到的事情 有一个制片人 任何人都知道他是一个比那句 |
|
reminds:v.提醒;使想起;(remind的第三人称单数)
|
| I now think a network boss is anyone who has a cable modem. |
我现在想任何人有一个有线调节器都可以做网络老板 |
| But it's not a joke. This is a real headline, "Websites attract striking writers." |
但是这不是一个玩笑。 它是一个真正的头条 “网络聚集了罢工的编剧” |
| '"Operators of sites like MyDamnChannel.com could benefit from labor disputes ." |
“运营商网站好像 MyDamnChannel.com 可以从劳资纠纷中获利。” |
|
sites:n.网站(site的复数);遗址,举办地点;v.使...位于(site的单三形式); disputes:n.争论(dispute的复数);v.争论(dispute的单数第三人称);
|
| Meanwhile, you have the TV bloggers going out on strike in sympathy with the television writers. |
同时,你可以有自己的电视博客来对 电视的编剧表示赞同 |
|
bloggers:n.写博客的人;博客使用者; sympathy:n.同情;慰问;赞同;
|
| And then you have TV Guide, a Fox property, which is about to sponsor the online video awards, but cancels it out of sympathy with traditional television, not appearing to gloat . |
你有TV Guide,a Fox prperty 他们将会赞助在线视频颁奖 但是却取消了对传统电视的赞助 但不要幸灾乐祸 |
|
sponsor:n.赞助商; v.主办; gloat:vi.幸灾乐祸;心满意足地注视;n.幸灾乐祸;贪婪的盯视;洋洋得意;
|
| To show you how schizophrenic this all is, here's the head of MySpace, or Fox Interactive, a News Corp company, being asked, well, with the writers' strike, isn't this going to hurt News Corp and help you online? |
来看看你听得有些精神分裂了 这是Mypace,Fox互动传媒, 新闻集团的领导人 被问到,好,对于编剧的罢工 是不是会伤害新闻集团而使你集中上网？ |
|
schizophrenic:adj.精神分裂症的;n.精神分裂症的患者;
|
| Video: But I, yeah, I think there's an opportunity as the strike continues, there's an opportunity for more people to experience video on places like MySpace TV. |
视频:但是 我,我想如果罢工持续下去 那么还会有机会 这会让更多的人去体现 放在像MySpace TV上的视频 |
| PH: Oh, but then he remembers he works for Rupert Murdoch. |
教授:Oh,但他还是记得他是为默多克工作的 |
| Video: Yes, well, first, you know, I'm part of News Corporation as part of Fox Entertainment Group, obviously we hope that the strike is, that the issues are resolved as quickly as possible. |
视频:是的,好,首先,你知道,我是新闻集团的成员 也是福克斯娱乐集团的成员 当然我希望罢工的问题 能够尽快解决 |
|
issues:n.重要议题;争论的问题;v.宣布;公布;发出;(issue的第三人称单数和复数) resolved:adj.下定决心; v.解决; (resolve的过去分词和过去式)
|
| PH: One of the great things that's going on here is the globalization of content really is happening. |
教授:另一项很重要的事正在发生的是 内容全球化正在发生 |
|
globalization:n.全球化;
|
| Here is a clip from the video, from a piece of animation that was written by a writer in Hollywood, animation worked out in Israel , farmed out to Croatia and India, and it's now an international series . |
这是视频的一个片断,来自一个动画 由好莱坞的编剧编写 动画开始在以色列,随后又到了克罗地亚和印度继续完成 现在这变成了国际的系列 |
|
clip:v.剪辑;修剪;削减;固定;n.夹;夹子;速度;钳; animation:n.活泼,生气;激励;卡通片绘制; Israel:n.以色列(亚洲国家);犹太人,以色列人; Croatia:n.克罗地亚(南斯拉夫成员共和国名); series:n.系列,连续;[电]串联;级数;丛书;
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| Video: The following takes place between the minutes of 2:15 p.m. and 2:18 p.m. |
视频:这个发生在2:15pm至2:18pm之间 |
| in the months preceding the presidential primaries. |
发生在总统预算的几个月前 |
|
preceding:adj.在前的;前面的;v.在…之前发生;先于;走在…前面(precede的现在分词) presidential:adj.总统的;首长的;统辖的;
|
| You'll have to stay here in the safe house until we get word the terrorist threat is over. |
你需要呆在这个安全房子里 知道我们结束全球的恐怖袭击威胁 |
|
safe house:n.安全屋;
|
| You mean we'll have to live here, together? |
你的意思 我们还要一起住在这里？ |
| With her? |
跟她？ |
| Well, there goes the neighborhood . |
恩,这就是我们的社区了。 |
|
neighborhood:n.附近;地区;街坊;adj.附近的;
|
| PH: The company that created this, Aniboom, is an interesting example of where this is headed. Traditional TV animation costs say, between 80,000 and 10,000 dollars a minute. |
公司穿凿了这个,Aniboom是一个很有趣的例子 这是一个趋向。就传统电视动画成本来说, 介于每分钟80000和10000美元之间 |
| They're producing things for between 1,500 and 800 dollars a minute. |
而他们成本就只有每分钟1500至800美元之间 |
| And they're offering their creators 30 percent of the back end in a much more entrepreneurial manner. So, it's a different model. |
而且他们分给创作者30%的利润 比企业的做法还有多很多。所以这是一个不同的模式 |
|
entrepreneurial:adj.企业家的,创业者的;中间商的;
|
| What the entertainment business is struggling with, the world of brands is figuring out. |
什么是娱乐产业最为争取的呢 算出来是世界品牌 |
|
brands:n.品牌;烙印(brand的复数);v.加商标于;铭刻于(brand的第三人称单数);
|
| For example, Nike now understands that Nike Plus is not just a device in it's shoe, it's a network to hook its customers together. |
例如,Nike现在明白Nike Plus 并不是它鞋子的一个设备 它是一个网络吸引他的客户聚集一起 |
| And the head of marketing at Nike says, people are coming to our site an average of three times a week. We don't have to go to them, which means television advertising is down 57 percent for Nike. |
就如Nike市场部领导人说 人们都来我们的网站 平均每周三次。我们不需要去接触他们 这也意味着NIke将减低57%的电视广告 |
| Or, as Nike's head of marketing says, "We're not in the business of keeping media companies alive. |
不过,正如NIke市场部领导人说 “我们并不是要让那些运行媒体的公司一直经营下去。” |
| We're in the business of connecting with consumers ." |
我们是做联系客户的工作。“ |
|
consumers:n.消费者;顾客;用户;(consumer的复数)
|
| And media companies realize the audience is important also. |
媒体公司也意识到它的受众是重要的 |
| Here's a man announcing the new Market Watch from Dow Jones, powered 100 percent by the user experience on the home page , user-generated content married up with traditional content. |
这是一个人在道琼斯股票宣布一个崭新的市场趋势 它的动力完全由用户在主页分享的经验提供 用户生产的内容和传统的内容结合 |
|
home page:n.主页;首页;
|
| It turns out you have a bigger audience and more interest if you hook up with them. |
如果你能吸引到他们 你可以有更为庞大的用户和利润 |
| Or, as Geoffrey Moore once told me, it's intellectual curiosity that's the trade that brands need in the age of the blogosphere. |
或者,正如Geoffrey Moore从前跟我说过, 引起理智的好奇心是创造品牌的需求 在博客圈子的年代 |
|
intellectual:n.知识分子;脑力劳动者;adj.智力的;脑力的;理智的;有才智的; curiosity:n.好奇,好奇心;珍品,古董,古玩;
|
| And I think this is beginning to happen in the entertainment business. |
我想这也同时在娱乐产业发生 |
| One of my heroes is songwriter , Ally Willis, who just wrote "The Color Purple " and has been an R and -- rhythm and blues writer, and this is what she said about where songwriting's going. |
我心中其中一位英雄人物是歌曲创作者 Ally Willis 她刚刚写了一首叫“the color purple 的歌曲 她曾经是R&B的作曲者,这也是她说 关于作曲应往哪里去 |
|
songwriter:n.流行歌曲的作者;歌曲作家; Purple:n.紫色;紫袍;v.变紫;使成紫色;adj.紫色的;华丽的文辞; rhythm and blues:节奏布鲁斯;
|
| Ally Willis: We're millions of collaborators wanting the song, because to look at them strictly as spam is missing what this medium is about. |
Ally Willis:我们数百万个同好者都想要歌曲 因为我们需要严格看他们 就像电子邮件迷失了媒介究竟是用来做什么的 |
|
collaborators:n.[劳经]合作者;投敌者(collaborator的复数); spam:n.垃圾邮件;罐头猪肉;
|
| PH: So, to wrap up, I'd love to throw it back to Marshall McLuhan, who, 40 years ago, was dealing with audiences that were going through just as much change, |
这,怎样解决,我想还是把这个问题交会给马克卢汉 在40年前 他在研究受众的问题时 正面临很多的改变 |
| and I think that today traditional Hollywood, and the writers are framing this perhaps in the way that it was being framed before. |
我想今天在传统的好莱坞 编剧 尝试创作新的东西或者就好像那么以前一直创作一样 |
|
framing:v.给…做框;作伪证陷害;制订;拟订;n.框架;结构;骨骼;(frame的现在分词) in the way:妨碍;挡道; framed:v.给…做框;给…镶边;制订;拟订;(frame的过去分词和过去式)
|
| But I don't need to tell you this, let's throw it back to him. |
但我不需要告诉你这个,还是把问题交给他吧 |
| Video: We are in the middle of a tremendous clash between the old and the new. |
视频:我们正处于新和旧的东西冲击中 |
|
tremendous:adj.极大的,巨大的;惊人的;极好的; clash:v.冲突; n.冲突;
|
| The medium does things to people and they are always completely unaware of this. |
媒介就是会为人们做的东西 而且他们还会常常没有意识到这点 |
|
unaware:adj.不知道的,无意的;未察觉到的;adv.意外地;不知不觉地;
|
| They don't really notice the new medium that is wrapping them up. |
他们真的没有察觉新的媒体正包围着他们 |
|
wrapping:n.包装材料;包装纸;v.包,裹(礼物等);用…包裹;(wrap的现在分词)
|
| They think of the old medium because the old medium is always the content of the new medium, as movies tend to be the content of TV, and as books used to be the content, novels used to be the content of movies. |
他们总想这旧媒体 因为旧媒体总是新媒体的内容 因为电影就好像是电视的内容 就好像书被用作内容一样 小说经常被用作电影的题材 |
|
novels:n.小说;(novel的复数)
|
| And so every time a new medium arrives, the old medium is the content, and it is highly observable , highly noticeable , but the real roughing up and massaging is done by the new medium, and it's, it is ignored . |
所以每次一种新的媒介来临 旧媒体是内容,它有很高的观察度 很受大家注意,但是它却被新媒体大量篡改和胡乱对待 它被忽视了 |
|
highly:adv.高度地;非常;非常赞许地; observable:adj.显著的;觉察得到的;看得见的;n.[物]可观察量;感觉到的事物; noticeable:adj.显而易见的,显著的;值得注意的; massaging:v.按摩;推拿;美化(事实);虚报(数量);粉饰;(massage的现在分词) ignored:v.忽视;对…不予理会;佯装未见;不予理睬;(ignore的过去分词和过去式)
|
| PH: I think it's a great time of enthrallment. |
教授:我想这是一段很让人沉迷的时光 |
| There's been more raw DNA of communications and media thrown out there. Content is moving from shows to particles that are batted back and forth , and part of social communications, and I think this is going to be a time of great renaissance and opportunity. |
还有更多一些传播和媒体的基因问题 放在那里。内容从节目的形式走向了零散的东西 他们从前到后都被反复斟酌,变成社交传播的一部分 我想这将会是一个很好的复兴的契机 |
|
particles:n.微粒,粒子;粒子系统;碎木料(particle的复数形式); back and forth:前后移动的,来回的,反复的; renaissance:n.文艺复兴(欧洲14至17世纪);
|
| And whereas television may have gotten beat up what's getting built is a really exciting new form of communication, and we kind of have the merger of the two industries and a new way of thinking to look at it. |
电视或者会受到重重的打击 它将建立一种真正的令人兴奋的新传播形式 我们可以合并两个产业 这是一个新的角度看待这个问题 |
|
whereas:conj.然而;鉴于;反之; merger:n.(企业等的)合并;并购;吸收(如刑法中重罪吸收轻罪);
|
| Thanks very much. |
谢谢 |