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DerekSivers_2010U-_如何发起一场运动_
So, ladies and gentlemen, at TED we talk a lot about leadership and how to make a movement. 女士们,先生们,在TED大会, 我们谈了很多有关领导力,以及如何开展运动的话题。
So let's watch a movement happen, start to finish, in under three minutes and dissect some lessons from it. 那么让我们看一看一场运动的发生,从开始到结束是还不到三分钟, 我们可以从中学到一些经验。
dissect:vt.切细;仔细分析;vi.进行解剖;进行详细分析;
First, of course you know, a leader needs the guts to stand out and be ridiculed . 当然,首先,一个领导者需要胆量 要站出来,甚至被人讥笑。
ridiculed:v.嘲笑;奚落;讥笑;(ridicule的过去分词和过去式)
But what he's doing is so easy to follow. 他所做的很容易被效仿。
So here's his first follower with a crucial role. 所以他的第一个追随者会起到关键作用。
follower:n.追随者;信徒;属下; crucial:adj.重要的;决定性的;定局的;决断的;
He's going to show everyone else how to follow. 他将告诉其他人如何来效仿。
Now, notice that the leader embraces him as an equal. 现在,请注意,一个领导者欢迎他的第一个追随者就像对待自己一样。
embraces:v.拥抱;乐意采纳(思想、建议等);信奉;包括;(embrace的第三人称单数)
So, now it's not about the leader anymore; it's about them, plural . 所以,现在谁是领导人不再重要; 就是他们,两个人相互的。
plural:n.复数形式;adj.复数的;复数形式的;多样的;多元的;
Now, there he is calling to his friends. 现在,他号召他的朋友们来参与。
Now, if you notice that the first follower is actually an underestimated form of leadership in itself. 你看,我们注意到第一个追随者 实际上是领导形式被低估的一部分。
underestimated:v.低估;对…估计不足;轻视(underestimate的过去分词和过去式)
It takes guts just to stand out like that. 有人得有勇气像那样站出来行动。
The first follower is what transforms a lone nut into a leader. 第一个追随者将使一个孤独怪人转变为 一个领导者。
transforms:v.[数][电]变换; n.语法转化规则;
(Laughter) （笑声）
(Applause) （鼓掌）
And here comes a second follower. 接下来第二个追随者。
Now it's not a lone nut, it's not two nuts, three is a crowd, and a crowd is news. 现在这不是一个孤独怪人,也不是两个, 三人成群,这群体化就变大了。
So a movement must be public. 因此运动必须是公开大众的。
It's important, not just to show the leader, but the followers because you find that new followers emulate the followers, not the leader. 这一点很重要,不仅仅是为了显现领导者,更展示了追随者们, 因为你会发现新的追随者 是模仿追随者们,而不是模仿领导者。
emulate:vt.仿真;模仿;尽力赶上;同…竞争;n.仿真;仿效;
Now, here comes two more people, and immediately after, three more people. 现在,又来了两个人,紧接着 三个人,更多的人参与其中。
Now we've got momentum . This is the tipping point . 现在有了好兆头。这就是转折点。
momentum:n.势头;[物]动量;动力;冲力; tipping point:n.(个案积累终成大趋势的)引爆点;
Now we've got a movement. 现在我们已经形成了一场运动。
So, notice that, as more people join in, it's less risky. 所以,请注意,随着越来越多的人加入, 风险就越来越小。
So those that were sitting on the fence before, now have no reason not to. 因此,原先那些在旁观望的,现在没有任何理由不参与进来。
on the fence:保持中立;抱观望态度;
They won't stand out. 即使他们不参与进来,
They won't be ridiculed. 他们也不会被嘲笑,
But they will be part of the in-crowd if they hurry. 但是他们急于参与到这群体运动中来。
in-crowd:n.小集团;熟朋友;一群圈内人;
(Laughter) （笑声）
So, over the next minute, you'll see all of those that prefer to stick with the crowd because eventually they would be ridiculed for not joining in, and that's how you make a movement. 在接下来的一分钟 , 你发现,到最后所有人都会参与进 这人群,因为他们要不来参加这场运动 他们反而会被嘲笑, 运动就是这么形成的。
prefer:v.更喜欢;宁愿;提出;提升; eventually:adv.最后,终于;
But let's recap some lessons from this. 让我们老概括一下。
recap:n.翻新的轮胎;vt.翻新胎面;扼要重述;
So first, if you are the type, like the shirtless dancing guy that is standing alone, remember the importance of nurturing your first few followers as equals so it's clearly about the movement, not you. 首先,如果你要有领导的表现欲, 就像那个赤膊男孩的独舞, 记住要重视 你的第一个追随者且需一视同仁, 那么这就很明显得形成了运动,而不是你自己的独秀。
shirtless:adj.赤膊的;无上装的; nurturing:v.养育;培养;扶持;支持;助长;(nurture的现在分词)
Okay, but we might have missed the real lesson here. 好吧,但是我们可能忽略从中可学到的真正东西,
The biggest lesson, if you noticed -- did you catch it -- is that leadership is over-glorified, that, yes, it was the shirtless guy was first, and he'll get all the credit, but it was really the first follower that transformed the lone nut into a leader. 如果你观察一下-- 你发现了嘛--最大的经验就是 过度美化领导, 是的,赤膊男孩是发起者, 他得到了所有关注及表扬, 但正是第一个追随者 才使一个孤独怪人催化成一个领导者。
transformed:v.使改变形态;使改变外观(或性质);(transform的过去分词和过去式)
So, as we're told that we should all be leaders, that would be really ineffective . 因此,当我们说我们人人都应该成为领导者时, 这的确行不通。
ineffective:adj.无效的,失效的;不起作用的;
If you really care about starting a movement, have the courage to follow and show others how to follow. 假如你真正关心要发起一场运动, 你要有勇气去跟随 和向其他人展示怎样效仿。
And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in. 当你发现一个孤独的怪人做了一些伟大的事情, 你得有勇气去成为他的第一个追随者 支持他和参与进来。
have the guts:有勇气;
And what a perfect place to do that, TED. TED大会也是如此完美做到这一点的。
Thanks. 谢谢。
(Applause) （鼓掌）